Networking and Relationship Building - Practical

Paper Code: 
25DMC226
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objective

 

This course will enable the students to gain advanced analytical skills to assess and strategise corporate digital presence, along with the ability to create innovative campaigns.

 
Course Outcomes: 

Course Outcomes (COs):

Course

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

25DMC

226

Networking and Relationship Building  - Practical

CO70: Analyse the impact of corporate reputation management in the digital age.

CO71: Assess the effectiveness of different social media platforms for fostering digital relationships.

CO72:Develop written communication skills and devise comprehensive plans for integrating digital platforms into internal communication processes

CO73:Design innovative campaigns for managing online reputation.

CO74: Create comprehensive digital branding campaigns tailored to specific brand objectives.

CO75: Contribute effectively in course-specific interaction.

Approach in teaching: Lecture cum Discussion

Tools (Power Point Presentation) Case study methodology can be applied

Learning activities for the students: Self-learning assignments, , Simulation, Seminar presentation, , Field work, Industry visits and workshops

Class test Continuous Assessment Test Semester end examination Assignments Presentation

 

12.00
Unit I: 
Establishing Corporate Presence and Reputation

  • Understanding Corporate Reputation Management in the Digital Age

  • Strategies for Building Corporate Identity and Advertising in the Digital Sphere

12.00
Unit II: 
Leveraging Digital Channels for Relationship Building

  • Creating Engaging Websites and Utilizing Social Media for Relationship Building

  • Enhancing Relationships through Interactive Content and Engagement Strategies

12.00
Unit III: 
Maximizing Internal Communication with New Media

  • Exploring New Media Tools for Internal Communication: CSNS, Blogs, Webcasts

  • Integrating Digital Platforms for Seamless Internal Communication Processes

 

12.00
Unit IV: 
Crafting Campaigns for Online Reputation Management

  • Designing Effective Campaigns to Manage Online Reputation

  • Strategies for Mitigating Negative Feedback and Enhancing Brand Image Online

12.00
Unit V: 
Analyzing Digital Branding Successes through Case Studies

  • Case Studies of Brands that Excelled in Digital Brand Management

  • Extracting Insights and Best Practices from Successful Digital Branding Campaigns

 

Essential Readings: 

Essential Readings:

 

  • Delfanti, A., & Arvidsson, A. (2019). Introduction to digital media. John Wiley & Sons.

  • Sharp, B. (2016). How brands grow. Oxford University Press.

  • Jefkins, F., & Yadin, D. (2003). Advertising. Pearson Education.

  • Pongiannan. (2012). Advertising and brand building: Principles and case studies. New Century Publications.

References: 

Suggested Readings:

 

  • Smith, J. (2020). Corporate Reputation Management in the Digital Age. Publisher.

  • Johnson, A. (2019). Digital Branding Strategies: Building Corporate Identity in the Digital Sphere. Publisher.

  • Brown, R. (2021). Social Media Marketing: Engaging Strategies for Relationship Building. Publisher.

  • Lee, M. (2022). Internal Communication in the Digital Era: Maximizing Efficiency with New Media Tools. Publisher.

  • Williams, S. (2018). Online Reputation Management: Strategies for Success in the Digital Landscape. Publisher.

  • Adams, K. (2020). Digital Branding Case Studies: Insights from Successful Campaigns. Publisher.

 

E-Resources:

 

Academic Year: 
2025-2026
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