Networking and Relationship Building (Practical)

Paper Code: 
DMC226
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objectives

 

This course will enable the students to gain advanced analytical skills to assess and strategise corporate digital presence, along with the ability to create innovative campaigns.

 

Course Outcomes (COs):

Course

Learning outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course

Title

24DMC226

Networking and Relationship Building 

(Practical)

CO70: Analyse the impact of corporate reputation management in the digital age.

CO71: Assess the effectiveness of different social media platforms for fostering digital relationships.

CO72: Develop written communication skills and devise comprehensive plans for integrating digital platforms into internal communication processes

CO73: Design innovative campaigns for managing online reputation.

CO74: Create comprehensive digital branding campaigns tailored to specific brand objectives.

CO75: Contribute effectively in course-specific interaction.

 

Approach in teaching:

Lecture cum Discussion

Tools (Power Point Presentation)

Case study methodology can be applied

 

Learning activities for the students:

Self-learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, Field practical, Industry visits and workshops 

Class test 

Continuous Assessment Test 

Semester end examination

Assignments

Presentation

 

12.00
Unit I: 
Establishing Corporate Presence and Reputation
  • Understanding Corporate Reputation Management in the Digital Age
  • Strategies for Building Corporate Identity and Advertising in the Digital Sphere
12.00
Unit II: 
Leveraging Digital Channels for Relationship Building
  • Creating Engaging Websites and Utilizing Social Media for Relationship Building
  • Enhancing Relationships through Interactive Content and Engagement Strategies
12.00
Unit III: 
Maximizing Internal Communication with New Media
  • Exploring New Media Tools for Internal Communication: CSNS, Blogs, Webcasts
  • Integrating Digital Platforms for Seamless Internal Communication Processes
12.00
Unit IV: 
Crafting Campaigns for Online Reputation Management
  • Designing Effective Campaigns to Manage Online Reputation
  • Strategies for Mitigating Negative Feedback and Enhancing Brand Image Online
12.00
Unit V: 
Analyzing Digital Branding Successes through Case Studies
  • Case Studies of Brands that Excelled in Digital Brand Management
  • Extracting Insights and Best Practices from Successful Digital Branding Campaigns
Essential Readings: 

 

  • Delfanti, A., & Arvidsson, A. (2019). Introduction to digital media. John Wiley & Sons.
  • Sharp, B. (2016). How brands grow. Oxford University Press.
  • Jefkins, F., & Yadin, D. (2003). Advertising. Pearson Education.
  • Pongiannan. (2012). Advertising and brand building: Principles and case studies. New Century Publications.
References: 

Suggested Readings:

 

  • Smith, J. (2020). Corporate Reputation Management in the Digital Age. Publisher.
  • Johnson, A. (2019). Digital Branding Strategies: Building Corporate Identity in the Digital Sphere. Publisher.
  • Brown, R. (2021). Social Media Marketing: Engaging Strategies for Relationship Building. Publisher.
  • Lee, M. (2022). Internal Communication in the Digital Era: Maximizing Efficiency with New Media Tools. Publisher.
  • Williams, S. (2018). Online Reputation Management: Strategies for Success in the Digital Landscape. Publisher.
  • Adams, K. (2020). Digital Branding Case Studies: Insights from Successful Campaigns. Publisher.

 

E-Resources:

 

Academic Year: 
2024-2025
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