NEW MEDIA AND AI

Paper Code: 
JMC 144 A
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 
  • Develop a comprehensive knowledge of new media, digital platforms, artificial intelligence, and their historical evolution. 
  • Analyze the societal, ethical, and legal implications of digital media and AI.
  • Explore the practical applications of new media and AI in journalism, storytelling, and activism.
  • Examine the role of innovation and future trends in shaping the digital media landscape.
12.00
Unit I: 
Basics of New Media
  • New Media: Definition, Characteristics, Barriers to New Media
  • Evolution from Web 1.0 to 3.0
  • Computer Mediated-Communication (CMC)
  • Networked Society, Information Society
  • Understanding New Media Ecologies; Elements of Trans – media
  • Gaming and Storytelling
12.00
Unit II: 
Digital Media Landscape: Trends and Practices
  • Online Communities
  • User Generated Content
  • Networked Journalism
  • Alternative Journalism
  • Contextualized Journalism
  • MoJo
  • Cyber Activism- Definition, Concept
12.00
Unit III: 
Navigating the Digital Sphere
  • Digital Divide
  • Piracy, Copyright, Copyleft and Open source
  • Digital Archives
  • Online Broadcast Technologies: Webcasting, Social TV, Videoconferencing
  • New Media Practices: Satellite Radio, Online (Web), Podcasting, Online Advertising
  • Cyber Crime and Cyber Security: An Overview
12.00
Unit IV: 
Introduction to Artificial Intelligence
  • Definition and scope of AI
  • Historical overview and key milestones
  • Differentiating AI from human intelligence
  • Emerging trends and future directions in AI
12.00
Unit V: 
Ethical and Social Implications of AI
  • Bias and fairness in AI systems
  • Privacy and data protection concerns
  • AI and social inequality
  • Ethical guidelines and responsible AI practices
  • AI and Innovation
  • AI and creativity: Generative models and artistic applications
Essential Readings: 
  • Communication Media and Information Technology (2005). Goel Commonwealth Publishers. New Delhi.
  • Web Advertising and Online Marketing: Technology and Strategies of E- Marketing (2004). P.P Singh, Sandhir Sharma. Deep & Deep Publication. New Delhi.
  • Cyber Media Journalism: Emerging technologies (2003). Jagdish Chakravarthy. Authorpress. Delhi.
  • New Media: Theories and Practices of Digitextuality (2003). Anna Everett. Routledge. UK.
  • Handbook of Online Journalism (2010). Swati Chauhan, Kanishka Publishers, Delhi.
  • Elaine Rich and Kevin Knight, “Artificial Intelligence”, Tata McGraw Hill, 3rd edition, 2009.
  • Dan W. Patterson, “Introduction to Artificial Intelligence and Expert Systems”, Prentice Hall of India, 1st edition, 2015.
  • Winston, Patrick, Henry, “Artificial Intelligence”, Pearson Education, 3rd edition, 2004
References: 

Suggested Readings:

  • Information Technology in Journalism (2002). Om Gupta. Kanishka Publishers. Delhi.
  • New Media Development and Globalization (2013). Don Malden Slater, Polity Press. UK
  • New media development & globalization (2013). Don. Malden Slater, Polity Press, UK.
  • Digital Broadcasting Journalism (2003). J.K. Sharma, Authors press, Delhi.
  • Elements of Internet and Online Journalism (2015). Naveen Chandra Pant Kanishka Publishers, New Delhi
  • Emerging Trends in Journalism (1999). Rahul Mudgal, Sarup & Sons, Delhi.
  • Techniques of Feature Writing and Mass Communication (2014). Neha Arora Random Publications, New Delhi.
  • Writing for the Internet (2002). Jane Dorner, Unistar Books Pvt. Ltd, Punjab.
  • Writing for the Media (2010). Usha Raman, Oxford University Press, Jaipur.

E Resources:

Academic Year: 
2024-2025
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