New Media and Convergence

Paper Code: 
CJMC 401
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to –

  1. Evaluate the concept and tools of digital and social.
  2. Analyse cyber ethics and its implications.
  3. Evaluate the risks and challenges of digital media.

                                        

Course Outcomes (COs):

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Paper Code

Paper Title

CJMC 401

Introduction to New Media

CO83: Students would gain understanding of the concepts of digital and social media.

CO84: Students would be able to utilize digital social media tools for different developmental activities.

CO85: Students would be able to gain understanding of cyber ethics.

CO86: Students will comprehend the functionalities of social media.

CO87:Students would be able to know about the risks and challenges of digital media world.

Approach in teaching:

Interactive Lectures, Discussion, Tutorials, Reading assignments, Demonstration

 

Learning activities for the students:

Self learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, Field practical

 

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

10.00
Unit I: 
I
  • New Media: Definition, Characteristics, Barriers to New Media
  • Computer mediated-Communication (CMC)
  • Networked Society
  • Understanding New Media Ecologies; Elements of Trans – media
  • Gaming and Storytelling

 

15.00
Unit II: 
II
  • Online Communities
  • User Generated Content and Web 2.0
  • Networked Journalism
  • Alternative Journalism
  •  Cyber Activism- Definition, Concept
  • Online Broadcast Technologies: Webcasting, Social TV, Videoconferencing

 

 

15.00
Unit III: 
III
  • Digital Divide
  • Piracy, Copyright, Copyleft and Open source
  • Digital Archives
  • New Media Practices: Satellite Radio, Online (Web), Podcasting, Online Advertising

 

10.00
Unit IV: 
IV
  • Internet Journalism, Developing news stories for Internet, Structure and characteristics of Internet news stories
  • Overview of Web Writing: Linear and Non-linear writing
  • Contextualized Journalism
  • MoJo

 

10.00
Unit V: 
V
  • Blogging, types of blogs
  • Websites: Definition, Characteristics and Types of Websites
  • Convergence Culture- Social Media and Participatory Media Culture

 

Essential Readings: 

Suggested Text Books

  • Communication Media and Information Technology (2005). Goel Commonwealth Publishers. New Delhi.
  • Web Advertising and Online Marketing: Technology and Strategies of E- Marketing (2004). P.P Singh, Sandhir Sharma. Deep & Deep Publication. New Delhi.
  • Cyber Media Journalism: Emerging technologies (2003). Jagdish Chakravarthy. Authorpress. Delhi.
  • New Media: Theories and Practices of Digitextuality (2003). Anna Everett. Routledge. UK.
  • Handbook of Online Journalism (2010). Swati Chauhan, Kanishka Publishers, Delhi.

 

Suggested Reference Books

  • Information Technology in Journalism (2002).Om Gupta. Kanishka Publishers. Delhi.
  • New Media Development and Globalization (2013). Don Malden Slater, Polity Press. UK
  • New media development & globalization (2013). Don. Malden Slater, Polity Press, UK.
  • Digital Broadcasting Journalism (2003). J.K. Sharma, Authorspress, Delhi.
  • Elements of Internet and Online Journalism (2015). Naveen Chandra Pant Kanishka Publishers, New Delhi
  • Emerging Trends in Journalism (1999). Rahul Mudgal, Sarup & Sons, Delhi.         
  • Techniques of Feature Writing and Mass Communication (2014). Neha Arora Random Publications, New Delhi.
  • Writing for the Internet (2002).Jane Dorner, Unistar Books Pvt. Ltd, Punjab.
  • Writing for the Media (2010). Usha Raman, Oxford University Press, Jaipur.

 

References: 

E Resources 

 

Reference Journals

  • Media Watch
  • The Indian Journal of Mass Communication and Journalism
  • Journal of Media and Communication
  • Amity Journal of Media and Communication Studies
  • International Journal of Communication
  • Critical Studies in Media Communication

 

Academic Year: 
2023-2024
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