New Media and Convergence

Paper Code: 
25JMC223
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objective

This course will enable the students to analyse the concept of new media, networked society, information society, and evolution of new media and role of computer mediated communication by exploring the digital media landscape, the latest trends and technologies.

 

Course Outcomes: 

Course Outcomes (COs):

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Course Code

Course

Title

25JMC223

New Media and Convergence

 (Theory)

CO55: Analyse the concept of networked society, and role of computer mediated communication, and will gain insights into new media ecologies.

CO56: Analyse and discuss various trends and practices of online communities, user-generated content, the role of networked and alternative journalism.

CO57: Explore various aspects of the digital landscape, including issues of access and equity, legal and ethical considerations, technological advancements.

CO58: Develop proficiency in internet journalism, including the ability to develop news stories, principles of web writing.

CO59: Develop comprehensive knowledge and skills in creating blogs, websites

CO60:Contribute effectively in course-specific interaction.

Approach in teaching:

Interactive Lectures, Discussion, Tutorials, Reading assignments, Demonstration

 

Learning activities for the students:

Self-learning assignments, Effective questions, Simulation, Seminar presentation, s, Field work

 

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

12.00
Unit I: 
Unit I: Basics of New Media
  • New Media: Definition, Characteristics, Barriers to New Media
  • Evolution from Web 1.0 to 3.0
  • Computer mediated-Communication (CMC)
  • Networked Society, Information Society
  • Understanding New Media Ecologies; Elements of Trans – media
  • Gaming and Storytelling

 

12.00
Unit II: 
Unit II: Digital Media Landscape: Trends and Practices
  • Online Communities
  • User Generated Content
  • Networked Journalism
  • Alternative Journalism
  • Contextualized Journalism
  • MoJo
  •  Cyber Activism- Definition, Concept

 

12.00
Unit III: 
Unit III:Navigating the Digital Sphere
  • Digital Divide
  • Piracy, Copyright, Copyleft and Open source
  • Digital Archives
  • Online Broadcast Technologies: Webcasting, Social TV, Videoconferencing
  • New Media Practices: Satellite Radio, Online (Web), Podcasting, Online Advertising
  • Cyber Crime and Cyber Security: An Overview

 

12.00
Unit IV: 
Unit IV:Crafting Stories for the Online World
  • Internet Journalism, Developing news stories for Internet, Structure and characteristics of Internet news stories
  • Overview of Web Writing: Linear and Non-linear writing
  • Do’s and dont’s for reporting and editing of e-newspapers, websites and news portals
  • ICT and its applications

 

12.00
Unit V: 
Unit V: Blogging and Websites
  • Blogging, types of blogs, Creation and Promotion
  • Websites: Definition, Characteristics and Types of Websites
  • Website Audience Measurement- process and techniques
  • Convergence and its types,
  •  Social Media and Participatory Media Culture

 

Essential Readings: 

Essential Readings:

  • Chakravarthy, J. (2003). Cyber media journalism: Emerging technologies. Authorpress.
  • Chauhan, S. (2010). Handbook of online journalism. Kanishka Publishers.
  • Dorner, J., & Seely, J. (2002). Writing for the internet. Oxford University Press.
  • Everett, A. (2003). New media: Theories and practices of digitextuality. Routledge.
  •  Goel. (2005). Communication media and information technology. Commonwealth Publishers.
  • Gupta, O. (2008). Information technology in journalism. Kanishka Publishing House.
  • Singh, P. P., & Sharma, S. (2004). Web advertising and online marketing: Technology and strategies of e-marketing. Deep & Deep Publications.
References: 

Suggested Readings:

  • Arora, N. (2014). Techniques of feature writing and mass communication. Random Publications.
  • Chandra Pant, N. (2015). Elements of internet and online journalism. Kanishka Publishers.
  • Dorner, J. (2002). Writing for the internet. Unistar Books.
  • Gupta, O. (2002). Information technology in journalism. Kanishka Publishers.
  • Malden Slater, D. (2013). New media development and globalization. Polity Press.
  • Mudgal, R. (1999). Emerging trends in journalism. Sarup & Sons.
  • Raman, U. (2010). Writing for the media. Oxford University Press.
  • Sharma, J. K. (2003). Digital broadcasting journalism. Authors Press.

E-Resources:

Academic Year: 
2025-2026
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