New Media and Convergence - Practical

Paper Code: 
25CJMC402
Credits: 
2
Contact Hours: 
4.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to interpret the concepts and tools of digital and social media, and create websites and blogs using various platforms. Analyze the differences in writing skills for print, electronic, and digital mediums.

 
Course Outcomes: 

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Course Code

Course

Title

25CJMC 402

New Media and Convergence- Practical

CO157: Differentiate between layout and presentation techniques across various media formats, master the art of writing for print, web, and electronic media.

CO158:Acquire knowledge and skills in managing web space, domain name selection, and registration processes, demonstrate proficiency in selecting appropriate themes for websites

CO159:Evaluate the effectiveness of different layouts in achieving user-friendly navigation and visual appeal.

CO160:Develop a fully functional web page using professional design software, integrating text, images, styles, and navigation elements.

CO161: Enhance written communication skills - Create a comprehensive blog, writing and designing original content

CO162: Contribute effectively in course-specific interaction.

Approach in teaching:

Interactive Lectures, Discussion, Tutorials, Demonstration, Team teaching

Learning activities for the students:

Self-learning assignments, , Simulation, Seminar presentation

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects, software learning, writing and developing blogs.

 

12.00
Unit I: 
Multimedia Writing
  • Writing for print, web and electronic media, Difference in layout and presentation techniques
12.00
Unit II: 
Website Theme Selection and Domain Management
  • Selecting the theme of the Website; Web Space, Domain Name and Registration
12.00
Unit III: 
Layouts
  • Preparing Rough Layout for website and blog
12.00
Unit IV: 
Website Designing
  • Developing a page using Software - Text formation, Pictures, Color combinations, Style Sheet, Hyper Linking, Interlinking, Navigation 
12.00
Unit V: 
Blogging
  • Designing a Blog- writing articles, features, News, stories, poems, Photographs and videos for a blog
Essential Readings: 
  • Bull, A. (2010). Multimedia journalism: A practical guide (Illustrated ed.). Routledge.
  • Dorner, J. (2002). Creative web writing (Illustrated ed.). Bloomsbury Academic.
  • Dorner, J., & Seely, J. (2002). Writing for the internet. Oxford University Press.
  • Gupta, O. (2008). Information technology in journalism. Kanishka Publishing House.
  • Patni, T. (2011). New web technologies and the internet communication. Dominant Publishers & Distributors.
  • Ramanujam, R. C. (2006). Multimedia journalism. APH Publishing Corporation.
  • Shukla, A. S. (2010). Digital media and weblog: Facets of modern journalism. Rajat Publications.

Suggested Readings:

  • Beaird, J., & George, J. (2014). The principles of beautiful web design. SitePoint.
  • Carroll, B. (2010). Writing for digital media. Routledge.
  • Duckett, J. (2011). HTML and CSS: Design and build websites. Wiley.
  • Friedlander, E. J., & Lee, J. (2010). Feature writing for newspapers and magazines: The pursuit of excellence. Pearson.
  • Gardner, S., & Birley, S. (2011). Blogging for dummies. For Dummies.
  • MacDonald, M. (2017). Creating a website: The missing manual. O'Reilly Media.
  • McNeil, P. (2017). The web designer's idea book: The ultimate guide to themes, trends & styles in website design. HOW Books.
  • Robbins, J. N., & Beaird, J. (2012). Learning web design: A beginner's guide to HTML, CSS, JavaScript, and web graphics. O'Reilly Media.

 

References: 
Academic Year: 
2025-2026
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