New Media Studies

Paper Code: 
JMC 602
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to understand the concept and latest trends of New Media.

10.00
Unit I: 

Introduction to New Media; Definition; Characteristics.

Types: Internet, Websites, Mobiles, Multimedia, Blogs.

15.00
Unit II: 

Influence of New Media on cultural and social life.

Interactivity; Effects on Industry; Advertising and Marketing.

10.00
Unit III: 

New trends in Journalism; Online Journalism; Citizen Journalism,

Community Journalism; Convergence Journalism

15.00
Unit IV: 

Social Media; Types of Social Media; Need and Impact of Social Media.

Study of Face book; Tweeter; emails; SMS.

10.00
Unit V: 

Media Digitalization; Media Convergence; Interactive TV; User Generated Content;

Mobile Telephony; On-line Gaming.

References: 
  1. Prabhakar, Dr. Manohar and Bhanawat, Dr. Sanjeev, Media Scene in India: Emerging Facets, University Book House, Jaipur
  2.  Fleming, Dan, Modern Media and Educational Practice, Kanishka Publishers, New Delhi.
  3. Bhardwaj, Amita, New Media and Educational Planning, Sarup and Sons, New Delhi.
  4. Singh, J.K., Mass Media and Information Technology, Mangal Deep Publication, Jaipur.
Academic Year: 
2015-2016
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