PR, Advertising Agencies Exposure and Business Dealings - Practical

Paper Code: 
25DMC224
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

 

Course Objective

 

This course will enable the students to equip with the skills to analyze agency-client dynamics, proficiently interact with key PR bodies, craft and evaluate digital advertisements, manage internal communications, and design impactful business collateral.

 
Course Outcomes: 

Course Outcomes (COs):

Course

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

25DMC224

PR,

Advertising Agencies Exposure and Business Dealings  - Practical

CO58: Analyse dynamics between advertising and PR agencies and their clients.

CO59: Enhance oral communication skills- Develop proficiency in navigating interactions with key PR professional bodies.

CO60: Craft impactful digital advertisements and analyze their effectiveness and reach.

CO61: Enhance written communication skills- Develop and manage internal communication through the creation of house journals, press notes and press releases. CO62: Design impactful business collateral such as business cards and pamphlets. CO63: Contribute effectively in course-specific interaction.

Approach in teaching:

Interactive Lectures, Discussion, Tutorials, Reading assignments, Demonstration

Learning activities for the students: Self-learning assignments, Simulation, Seminar presentation, Designing pamphlets, brochures, house journals, , Field work

Class test, Semester end examinations, Quiz,

Solving problems in tutorials, Assignments, Presentation, Individual and group projects, Case Studies

 

12.00
Unit I: 
Roles and Relationships in Advertising and PR

  • Understanding Roles and Functioning of an Advertising and PR Agency

  • Agency Client Relationship

12.00
Unit II: 
PR Professional Bodies: Ethics, Awards, and Recognition

  • Interaction with IPRA, PRCI, PRC, PRCAI bodies

  • Awards and Recognition in the field of PR

  • Understanding Ethics in PR

12.00
Unit III: 
Digital Ad Design: Metrics and Optimisation

  • Designing Digital Advertisements and Measuring Effectivity and Reach

12.00
Unit IV: 
Organisational Narratives: House Journals and Press Releases

  • Creating a House Journal for an organisation

  • Writing Press Note and Press Releases

12.00
Unit V: 
Professional Branding Essentials
  • Designing Business Card and Pamphlets, Writing Business Letters and Reports. Creating Resumes and Online Portfolios
Essential Readings: 

Essential Readings:

 

  • Baisya, R. K. (2013). Branding in a Competitive Marketplace. SAGE Publications.

  • Varma, A. (2007). Advertising Industry: Trends and Regulations. Hyderabad: The ICFAI University Press.

  • Sandra, O. (2010). Public Relations Strategy. Kogan Page.

  • Vilanilam, J. V. (2011). Public Relations in India. Sage Publications.

 

References: 

Suggested Readings:

 

  • Roman, K., & Raphaelson, J. Writing that works: How to communicate effectively in business.

  • Strunk, W. Jr., & White, E. B. The elements of style.

  • Yate, M. Knock 'em dead resumes: A killer resume gets more job interviews!.

  • Williams, R. The non-designer's design book.

  • Airey, D. Logo design love: A guide to creating iconic brand identities.

  • White, A. W. The elements of graphic design.

E-Resources:

 

Academic Year: 
2025-2026
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