Course Objectives
This course will enable the students to equip with the skills to analyze agency-client dynamics, proficiently interact with key PR bodies, craft and evaluate digital advertisements, manage internal communications, and design impactful business collateral.
Course Outcomes (COs):
Course |
Learning outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
|
Course Code |
Course Title |
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24DMC224 |
PR, Advertising Agencies Exposure and Business Dealings (Practical) |
CO58: Analyse dynamics between advertising and PR agencies and their clients. CO59: Enhance oral communication skills- Develop proficiency in navigating interactions with key PR professional bodies. CO60: Craft impactful digital advertisements and analyze their effectiveness and reach. CO61: Enhance written communication skills- Develop and manage internal communication through the creation of house journals, press notes and press releases. CO62: Design impactful business collateral such as business cards and pamphlets. CO63: Contribute effectively in course-specific interaction. |
Approach in teaching: Interactive Lectures, Discussion, Tutorials, Reading assignments, Demonstration
Learning activities for the students: Self-learning assignments, Effective questions, Simulation, Seminar presentation, Designing pamphlets, brochures, house journals, Giving tasks, Field practical |
Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects, Case Studies |
Suggested Readings:
E-Resources: