Coming soon
PR and Corporate Communication
Course Objectives:
This course will enable the students to understand the concept of public relations and difference from other forms of marketing and publicity. Understand the concept of Corporate Social Responsibility of media organizations. Understand the tools, ethics, laws of public relations.
Public Relations – Definition, objectives, Brief History of Public Relations in India. Strategic Public Relations/Corporate Communication and Management
Building a Distinct Corporate Identity – Concepts, Process. logo, lettering Campaign Planning, Management and Execution. Crisis Communication. Role of PR/CC in Crisis and Disaster Management. Study of symmetrical and asymmertrical models.
PR in central and state governments: Defining Stake Holders/Publics, Media Segmentation, Audience Segmentation. PR agencies: importance, Social Media & PR.
Writing for PR : internal publics (house journals, bulletin boards, open houses, suggestion boxes, video magazines, etc.).
Writing for media (press release/backgrounder, press brief, rejoinders, etc)
Media Relations – organizing press conferences, site visits, Proactive and Reactive media relations, ethical aspects in Public Relations and PRSI code of ethics.
- Cutlip, Scott M. and Allen H.Center. Effective Public Relations Prentice Hall, New Jersey.
- Sahai, Baldeo, Public Relations. Standing Conference of Public Enterprises, New Delhi.
- Broom, Glen and David, Using Research in Public Relations. Prentice Hall, New Jersey.
- Oxley, Harlod, The Principles of Public Relations. Kogan Page, London.
- Basu, Anil, Public Relations : Problems and Prospects. Calcutta.
- Kaul, J.M. Public Relations. Allied Publishers, New Delhi.
- Mehta, D.S., Handbook of Public Relations. Allied Publishers, New Delhi.
- Jethwaney J and Sarkar N.N, Public Relations Management.
