PR and Corporate Communication

Paper Code: 
JMC 421
Credits: 
4
Contact Hours: 
60.00
12.00

Public Relations – Definition, objectives, Brief History of Public Relations in India. Strategic Public Relations/Corporate Communication and Management, Strategy and its relevance in Public Relations and Corporate Communication.

12.00

Campaign Planning, Management and Execution. Crisis Communication.

 Role of PR/CC in Crisis and Disaster Management.

 

 

12.00

Defining Stake Holders/Publics, Media Segmentation, Audience Segmentation

 

12.00

Building a Distinct Corporate Identity – Concepts, Process.  Preparing House Styles -logo lettering.

 

12.00

Media Relations – organizing press conferences, site visits, Press Backgrounders, Proactive and Reactive media relations, Ethical aspects in public relations.

 

References: 
  1. Cutlip, Scott M. and Allen H.Center. Effective Public Relations Prentice Hall, New Jersey.
  2. Sahai, Baldeo, Public Relations. Standing Conference of Public Enterprises, New Delhi.
  3. Broom, Glen and David, Using Research in Public Relations. Prentice Hall, New Jersey.
  4. Oxley, Harlod, The Principles of Public Relations. Kogan Page, London.
  5. Basu, Anil, Public Relations : Problems and Prospects. Calcutta.
  6. Kaul, J.M. Public Relations. Allied Publishers, New Delhi.   
  7. Mehta, D.S., Handbook of Public Relations. Allied Publishers, New Delhi.

 

Academic Year: 
2014-2015
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