PR for Specialised Sectors and Crisis Management - Practical

Paper Code: 
25DMC225
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objective

This course will enable the students to create effective PR strategies across various specialised sectors and digital platforms.

Course Outcomes: 

Course Outcomes (COs):

Course

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Course

Code

Course Title

25DMC225

PR for Specialised Sectors and Crisis Management  - Practical

CO64:Evaluate the effectiveness of different PR strategies tailored to specialised sectors.

CO65:Analyse the key elements of crisis situations and the role of PR in managing them.

CO66:Assess the effectiveness of various PR tools and strategies for internet and social media campaigns.

CO67:Explore the success of online corporate communication in achieving PR objectives.

CO68: Create and execute a simulated PR activity, demonstrating practical skills and strategic planning.

CO69: Contribute effectively in course-specific interaction.

Approach in teaching:

Lecture cum Discussion

Tools (Power Point Presentation)

Case study methodology can be applied

Learning activities for the students:

Self-learning assignments, , Simulation, Seminar presentation, , Field work, Industry visits and workshops

Class test Continuous Assessment Test

Semester end examination Assignments Presentation

 

12.00
Unit I: 
Understanding PR for Specialised Sectors

  • PR for Health Sector

  • PR for Education Sector

  • PR for Hospitality Sector

  • PR for Corporate Sector

  • PR for Government Sector

  • PR for Consumer/Service Industry

12.00
Unit II: 
Crisis Communication and Digital Media

  • Managing Crisis Situations

  • Using Digital Media Platforms for Crisis Communication

  • Understanding Crisis Communication Strategies

12.00
Unit III: 
PR in the New Media Landscape

  • Challenges and Opportunities in New Media

  • PR Tools for Internet and Social Media Campaigns

  • Online PR Strategies

12.00
Unit IV: 
Managing Online Corporate Presence

  • Developing Corporate Websites

  • Managing Facebook, Twitter, LinkedIn, and YouTube Accounts

  • Creating Corporate Blogs

  • Building Online Corporate Communities

12.00
Unit V: 
Practical PR Activities

  • Organising a Moot Press Conference

Essential Readings: 

Essential Readings:

 

  • Chakravarty, A. (2014). Handbook Of Media Communication and Public Relations. Centrum Press.

  • Silvia, T., & Anzur, T. (2011). Power performance: Multimedia storytelling for journalism and public relations. John Wiley & Sons.

  • Theaker, A. (2004). The Public Relations Handbook (Revised ed.). Routledge.

  • Raj, R. K. (2007). Management of Public Relations. R B S A Publishers.

  • Mehta, D. S. (2011). Handbook of Public Relations in India. Allied Publishers.

  • Butterick, K. (2011). Introducing Public Relations: Theory and Practice. SAGE.

References: 
  •  

Suggested Readings:

 

  • Seitel, F. P. (2017). The practice of public relations (13th ed.). Pearson.

  • Wilcox, D. L., Cameron, G. T., & Reber, B. H. (2015). Public relations: Strategies and tactics

(11th ed.). Pearson.

  • Coombs, W. T. (2014). Ongoing crisis communication: Planning, managing, and responding

(4th ed.). SAGE Publications.

  • Breakenridge, D. K. (2012). Social media and public relations: Eight new practices for the PR professional. Pearson.

  • Scott, D. M. (2020). The new rules of marketing and PR: How to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly (7th ed.). Wiley.

  • Handley, A., & Chapman, C. C. (2012). Content rules: How to create killer blogs, podcasts, videos, eBooks, webinars (and more) that engage customers and ignite your business. Wiley.

  • Halligan, B., & Shah, D. (2014). Inbound marketing: Attract, engage, and delight customers online. Wiley.

  • Newsom, D., & Haynes, J. (2017). Public relations writing: Form & style (11th ed.). Cengage Learning.

  • Wilcox, D. L., & Reber, B. H. (2012). Public relations writing and media techniques (7th ed.). Pearson.

 

E-Resources:

 

Academic Year: 
2025-2026
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