Practical: Advertising and Public Relations

Paper Code: 
24CJMC305
Credits: 
2
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to design visual marketing materials and develop critical analysis skills, to design comprehensive advertising and PR campaigns.

 

Course Outcomes: 

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Course Code

Course Title

24CJMC305

Practical: Advertising and Public Relations

(Practical)

CO127: Enhance written communication skills - Design and develop effective visual marketing materials.

CO128: Create advertisements for print media platforms using designing software.

CO129: Compose press invites and news releases for various events and crisis management situations.

CO130: Develop critical analysis skills for effective public relations.

CO131: Design, conceptualise and strategise comprehensive public relations campaigns.

CO132: Contribute effectively in course-specific interaction.

Approach in teaching:

Interactive Lectures, Discussion, Tutorials, Reading assignments, Demonstration

 

Learning activities for the students:

Self-learning assignments, , Simulation, Seminar presentation, s, Field practical

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects, software learning, producing ads for TV, radio, print and web

 

12.00
Unit I: 
Visual Communication in Marketing
  • Designing and Developing Pamphlets
  •  Brochures and Transit advertisement

 

12.00
Unit II: 
Print Media Advertising Design
  • Designing and developing advertisement for Print Media: Newspaper,
  • Magazine with designing softwares
12.00
Unit III: 
Event Communication and Crisis Management
  • Press Invite and News for Workshops, Conferences and other events
  • Assignment on Crisis Management (Power point and Oral Presentations), PR Writings- Poster/ Wall/ Pamphlet

 

12.00
Unit IV: 
Public Relations Agencies and House Journals
  • Visiting and observing the functioning of PR Agencies
  • Reviewing House Journals

 

12.00
Unit V: 
Planning and Designing of Public Relations Campaigns
  • Planning and designing PR campaign

 

Essential Readings: 
  • Jefkins, F. (1994). Advertising. Macmillian India Ltd.
  • Basotia, G. R., & Sharma, N. K. (1998). Effective Advertising Marketing & Sales Management. Mangal Deep.
  • Baisya, R. K. (2013). Branding in a Competitive Marketplace. SAGE Publications.
  • Varma, A. (2007). Advertising Industry: Trends and Regulations. The ICFAI University Press.
  • Sandra, O. (2010). Public Relations Strategy. Kogan Page.
  • Vilanilam, J. V. (2011). Public Relations in India. Sage Publications.

 

References: 

Suggested Readings:

  • Roman, K., & Raphaelson, J. Writing that works: How to communicate effectively in business.
  • Strunk, W. Jr., & White, E. B. The elements of style.
  • Williams, R. The non-designer's design book.
  • White, A. W. The elements of graphic design.
  • Tailor, R. K. (2010). Advertising: Modern methods. Aavishkar Publishers.
  • Kaptan, S. S. (2003). Advertising regulations. Sarup & Sons Publication.
  • Sharma, D. (2004). Public relations: An emerging specialised profession: Text and case studies. Deep & Deep Publications.

E-Resources:

 

Academic Year: 
2024-2025
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