Practical: Developing Advertising Campaign

Paper Code: 
JMC 601(C)
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to design and develop advertisement for various media.

Practical 1- Developing an advertising campaign for Print, Outdoor, Radio, TV, Transit, Door to Door and Web.

Practical 2- Print Advertising Preparation -Newspaper and Magazine Advertisement.

 

Practical 3- Designing Print Media Advertisement in Adobe Photoshop and Corel Draw

Practical 4- Outdoor, Transit and door-to-door advertisement Preparation

 

Practical 5- Designing Outdoor, Transit and door-to-door advertisement in Adobe Photoshop and Corel Draw

Practical 6- Electronic Advertisement Preparation- Writing Radio Spots and Jingles.

Writing TV Commercials - Developing Script and Story Board.

 

Practical 7- Recording and Editing Radio Advertisement

Practical 8- Shooting and Editing TV Advertisement

 

Practical 9- Case study of any 1 Advertisement Campaign

Academic Year: