Practical: Digital Media and Technology

Paper Code: 
JMC 325(D)
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to –

  • Develop and maintain youtube channel
  • Develop and maintain social media networking sites.
  • Learn live reporting techniques.

Learning Outcome:

1. Students would learn the development and maintenance of youtube channel.

2. Students would be able to know about the creation and maintenance of accounts and pages on different social networking sites.

3. Learners will have the knowledge of live reporting techniques.

 

Course Outcome (COs):

Course

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Paper   Code

Paper Title

JMC

325(D)

Digital Media and Technology

 

 

CO79(D): Students would learn the development and maintenance of youtube channel.

CO80(D): Students would be able to know about the creation and maintenance of accounts and pages on different social networking sites.

CO81 (D): Learners will have the knowledge of live reporting techniques.

 

Approach in teaching:

Web content development.

Lecture cum discussion.

Social Media content analysis.

Examining and Developing websites through softwares

Case Study.

Learning activities for the students

Self learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, Field practical

 

Continuous Assessment Test

Semester end examination

 

 

20.00
Unit I: 

Creation and maintaining a YouTube channel   

20.00
Unit II: 

Creation and maintenance of Facebook page, Twitter handle, Instagram            

15.00
Unit III: 

Writing, sharing, editing for the web pages, e newspaper, e magazines.                                            

 

15.00
Unit IV: 

Comparative study of different news website

 

20.00
Unit V: 

Live Reporting Activity

 

Essential Readings: 

 

1. Kawasaki, Guy, The Art of Social Media: Power Tips for Power Users, Portfolio; Illustrated edition, USA, 2014
2. Martin, Gail Z, The Essential Social Media Marketing Handbook: A New Roadmap for Maximizing Your Brand, Influence and Credibility, Rupa Publications India, 2018
3. Jenkins, Henry, Convergence Culture: Where Old and New Media Collide, New York University Press, 2008 
4. Delfanti Alessandro, Arvidsson Adam, Introduction to Digital media, John Wiley and Sons, 2019

 

Academic Year: 
2021-2022
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