Practical: Digital Media and Technology

Paper Code: 
JMC 325(D)
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to –

  • Develop and maintain youtube channel
  • Develop and maintain social media networking sites.
  • Learn live reporting techniques. 

Learning Outcome:

1. Students would learn the development and maintenance of youtube channel. 

2. Students would be able to know about the creation and maintenance of accounts and pages on different social networking sites.

3. Learners will have the knowledge of live reporting techniques.

 

Course Outcome (COs):

Course

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies 

Paper   Code

Paper Title

JMC

325(D)

Digital Media and Technology

 

 

CO79(D): Students would learn the development and maintenance of youtube channel. 

CO80(D): Students would be able to know about the creation and maintenance of accounts and pages on different social networking sites.

CO81 (D): Learners will have the knowledge of live reporting techniques.

 

Approach in teaching:

Web content development.

Lecture cum discussion.

Social Media content analysis.

Examining and Developing websites through softwares

Case Study.

Learning activities for the students

Self learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, Field practical

 

Continuous Assessment Test

Semester end examination 

 

 

20.00

Creation and maintaining a YouTube channel   

 
20.00

Creation and maintenance of Facebook page, Twitter handle, Instagram 

15.00

Writing, sharing, editing for the web pages, e newspaper, e magazines. 

15.00

Comparative study of different news website

 
20.00

Live Reporting Activity

 
Essential Readings: 
  1. Chhabra,A. (2011). Advertising. New Delhi. Surjeet Publications.
  2. Jain, T.K. (2017). Advertising Media and Sales Promotion.Jaipur. Garima Publication
  3. Jefkins,F. (1994). Advertising. India.Macmillian.
  4. Larry, D. and Donald W. J. (2015). Advertising Media Planning: A Brand Management Approach. Delhi. Prentice Hall of India
  5. Ogilvy, D. (2011). Confessions of an Advertising Man. London. Southbank Publishing.
  6. Pandey, P. (2016). Pandeymonium: PiyushPandey on Advertising. New Delhi. Penguin Random House India.
  7. Rabindranath, M. (2012). Advertising at a Glance. New Delhi.  DPS Publishing House.
  8. Singh, P. (2012). Advertising Management.New Delhi. Anmol Publications.
  9. Tailor, R.K. (2010). Advertising: Modern Methods. Jaipur. Aavishkar Publishers.
Academic Year: 
2022-2023
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