Practical: Introduction to Mass Media and Communication

Paper Code: 
CJMC 104
Credits: 
2
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to –

  1. Conduct interview and oral communication.
  2. Conduct Panel Discussion, Debate and Group Discussion.
  3. Understand the process of translation.

Course Outcomes (COs):

Course

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Paper Code

Paper Title

CJMC104

Practical-Introduction to Mass Media and Communication

CO14: Students would be able to prepare for interviews on professional fronts.

CO15: Students would be able to prepare for Public Speaking.

CO16: Students would be acquainted with the technicalities of translation for various media.

 

Approach in teaching:

Interactive Lectures, Discussion, Tutorials, Reading assignments, Demonstration

Learning activities for the students:

Self learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, Field practical

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

10.00
Unit I: 
I
  • Oral Communication – Preparing for oral presentation using power point presentation.
15.00
Unit II: 
II
  • Interview- Definition; Characteristics
  • Preparing for various types of Interviews: Face to face, Group and how to moderate interview
15.00
Unit III: 
III
  • Preparing for Public Speaking, Preparing Skits.

 

10.00
Unit IV: 
IV
  • Preparing for Panel Discussion, Debates and Group discussion.

 

10.00
Unit V: 
V
  • Translation: Concept and importance.
  • Translation of news pieces from Hindi to English and English to Hindi

 

Essential Readings: 

Suggested Text Books:

  • Mass Communication Theory (2000). Dennis, Mc.Quail, Sage, London.
  • Inner and Outer Worlds of Emergent Television Cultures (2013). Shohini; GEd. Ravi Sundaram. Oxford, New Delhi.
  • Communications (2002). C.S Rayudu, Himalaya Publishing House, New Delhi.
  • Handbook of Journalism and Mass Communication (2001). VirBala Aggarwal, Concept Publishers. New Delhi.
  • Handbook of Journalism and Mass Communication (2013). Sudhir Soni, Y Kings Books, New Delhi.

 

Suggested Reference Books:

  • Introduction to Mass Communication (2008). Stanley J. Baran, McGraw-Hill Publications, New Delhi.
  • Issues in Mass Communication (1998). J.S. Yadav and PradeepMathur, Kanishka Publishers, New Delhi.
  • Issues of Communication Development and Society (2012). Saxena, Kanishka Publishers &Distributors. New Delhi.

 

References: 

E-Resources:

 

Reference Journals:

  • Media Watch
  • The Indian Journal of Mass Communication and Journalism
  • Journal of Media and Communication
  • Amity Journal of Media and Communication Studies
  • International Journal of Communication
  • Critical Studies in Media Communication

 

Academic Year: 
2023-2024
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