Practical: Media Language Culture and Translation

Paper Code: 
DMC 124
Credits: 
4
Contact Hours: 
4.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to -                                                              

  • Understand Media Language and Communication, Structure and Style of Expression, Written and Spoken Language.
  • Learning to Write Captions, Understand Visual Storytelling and Story Board, Understand Gender, Cultural context and Inclusiveness     
  • To have a knowhow of  about copy writing , Creative Advertisements - Digital and Television with Visual Storyboarding

 

10.00

Understanding Media Language and Communication, Structure and Style of Expression, Written and Spoken Language

 

10.00

Writing Captions, Learning Visual Storytelling and Story Board, Understanding Gender, Cultural Context and Inclusiveness     

 

10.00

Translating/Paraphrasing News stories and Opinion Pieces - English to Hindi, Hindi to English covering different themes

 

15.00

Copy Writing, Preparing Creative Advertisements - Digital and Television with Visual Storyboarding

 

15.00

Studying Creative Advertisements and Brand Copies and preparing a Glossary of 25-30 Words and Phrases explaining the usage critically

 

Essential Readings: 
  1. Bonime, Andrew and Pohlmann, Ken C. (1997). Writing for New Media: The Essential Guide to Writing for Interactive Media. United States: Wiley.
  2. Lindstrom, Simeon.(2015).Creative Writing-From Think to Ink. Canada: Create Space Independent Publishing Platform.
  3. Raman, Usha.(2010). Writing for the Media. New Delhi: Oxford University Press.
  4. Stovall, James G.(2014). Writing for the Mass Media. New York. Pearson.  

 

References: 
  1. Raman, Usha.(2010). Writing for the Media. New Delhi: Oxford University Press.
  2. Stovall, James G.(2014). Writing for the Mass Media. New York. Pearson.  

 

Academic Year: