Practical: Media Language Culture and Translation

Paper Code: 
DMC 124
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to -

  • Understand Media Language and Communication, Structure and Style of Expression, Written and Spoken Language.
  • Learning to Write Captions, Understand Visual Storytelling and Story Board, Understand Gender, Cultural context and Inclusiveness      
  • To have a knowhow of  about copy writing , Creative Advertisements - Digital and Television with Visual Storyboarding

Learning Outcome:

1. Students would be able to acquaint themselves with the basics of Visual Storytelling

2. Students would get acquainted with the Structure and Style of Expression, Written and Spoken Language.

3.Students would get an idea about Digital and Television with Visual Storyboarding

Course Outcomes (COs):

Course

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies 

Paper Code

Paper Title

DMC

I24

Practical: Media Language Culture and Translation

CO10: Students would be able to acquaint themselves with the basics of Visual Storytelling

CO11:Students would get acquainted with the Structure and Style of Expression, Written and Spoken Language.

CO12:Students would get an idea about Digital and Television with Visual Storyboarding

Approach in teaching:

Lecture cum Discussion

Tool(Power Point Presentation)

Case study methodology can be applied

Learning activities for the students:

Self-learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, Field practical, Industry visits  & workshops 

Class test Continuous Assessment Test Semester end  examination

Assignments

Presentation.

 

10.00
  • Understanding Media Language and Communication
  • Structure and Style of Expression, Written and Spoken Language
10.00
  • Writing Captions, Learning Visual Storytelling and Story Board
  • Understanding Gender, Cultural Context and Inclusiveness      
10.00
  • Translating/Paraphrasing News stories and Opinion Pieces - English to Hindi, Hindi to English covering different themes
15.00
  • Copy Writing, Preparing Creative Advertisements - Digital and Television with Visual Storyboarding
15.00
  • Studying Creative Advertisements and Brand Copies and preparing a Glossary of 25-30 Words and Phrases explaining the usage critically
References: 
        1. Bonime, Andrew and Pohlmann, Ken C. (1997). Writing for New Media: The Essential Guide to Writing for Interactive Media. United States: Wiley.
        2. Lindstrom, Simeon.(2015).Creative Writing-From Think to Ink. Canada: Create Space Independent Publishing Platform.
        3. Raman, Usha.(2010). Writing for the Media. New Delhi: Oxford University Press.
        4. Stovall, James G.(2014). Writing for the Mass Media. New York. Pearson.
        5.  
Academic Year: 
2023-2024
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