Coming soon
Practical: Networking and Relationship Building
Paper Code:
DMC 226
Credits:
4
Contact Hours:
4.00
Max. Marks:
100.00
Objective:
This course will enable the students to –
- Design campaigns for online reputation management.
- Develop various New media for internal communication.
- Generate corporate reputation management.
10.00
Generating Corporate Reputation Management, Reputation in the Net Age, Imperative Building, Corporate Identity and Corporate Advertising
15.00
Websites Creation, Social Networking Sites and other Digital platforms for Relationship Building. Relationship through Interactivity
15.00
Developing various New Media for Internal Communication, CSNS, Internet, Blog Sphere, Portals, Youtube, Google hangouts, Skype and Webcasts
10.00
Designing Campaign for Online Reputation Management of an Organization
10.00
Case Studies of Brands using Digital Media Successfully
Essential Readings:
- Delfanti Alessandro, Arvidsson Adam, Introduction to Digital media, John Wiley and Sons, 2019
- How brands grow, Sharp,Byron, 2016, Oxford University Press
- Advertising, Jefkins,Frank ; Yadin,Daniel, 2003,-, Delhi : Pearson Education, 2003,2006
- Advertising and Brand, Pongiannan, 2012, Delhi : New Century Building: Principles and Case Studies, Publications, 2012
References:
- Advertising and Brand, Pongiannan, 2012, Delhi : New Century Building: Principles and Case Studies, Publications, 2012
Academic Year:
