Practical: PR, Advertising Agencies Exposure and Business Dealings

Paper Code: 
DMC 224
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to –

  • Design digital advertisements.
  • Create house journal for an organization. 
  • Design business cards, pamphlets, business letters etc. 

 

Learning Outcome:

  1. Students would understand need of advertising agencies, maintaining client relationship.
  2. Students understand about the famous PR bodies and the ethics of PR.
  3. Students would be able to design digital advertisements, house journals for an organization. 
  4. Students would be able to create business cards, pamphlets, create resumes and online portfolios.

Course Outcomes (COs):

Course

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies 

Paper Code

Paper Title

DMC

224

Practical: PR, Advertising Agencies Exposure and Business Dealings

CO27:Students would be able to acquaint themselves with the various professional PR bodies and their working.

CO28:Students would get knowledge about the different online designing softwares and create and design pamphlets, business cars and house journal.

CO29:Students would be able to understand the roles and functioning of an advertising agencies. 

Approach in teaching:

Lecture cum Discussion

Tool(Power Point Presentation)

Case study methodology can be applied

Learning activities for the students:

Self learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, Field practical

Class test Continuous Assessment Test Semester end  examination

Assignments

Presentation.

 

10.00
  • Understanding Roles and Functioning of an Advertising and PR Agency
  • Agency Client Relationship

 

10.00

 

  • Interaction with IPRA, PRCI, PRC, PRCAI bodies
  • Awards and Recognition in the field of PR
  • Understanding Ethics in PR 

 

 
10.00

 

  • Designing Digital Advertisements and Measuring Effectivity and Reach 

 

15.00

 

  • Creating a House Journal for an organization
  • Writing Press Note and Press Releases 
15.00

 

  • Designing Business Card and Pamphlets, Writing Business Letters and Reports. Creating Resumes and Online Portfolio
References: 
  1. Branding in a Competitive Marketplace, Baisya, Rajat K, 2013, SAGE Publications, 2013
  2. Advertising Industry : Trends and Regulations, Varma,Anil, 2007, Hyderabad : The ICFAI University Press, 2007
  3. Sandra,O. (2010).Public Relations Strategy.UK. Kogan Page.
  4. Vilanilam, J.V. (2011). Public Relations in India. New Delhi. Sage Publications.
Academic Year: 
2023-2024
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