Practical: Public Relation

Paper Code: 
DJMC 601(A)
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

 

Unit I                                                                                                20 hrs

Presenting slide shows on  the Importance, Role and Functions of PR.  Assignments on the usage of tools of Public Relations.

 

Unit II                                                                                     20 hrs

PR Campaign-planning, execution, evaluation . Presenting slide show on PR and Crisis Management.

 

Unit III                                                                                    20 hrs

Publications –Developing Press Releases and detailed reports  for variety of events .

Preparing a House Journal.

 

Unit IV                                                                                    15 hrs

Case studies (public and private ventures ) Visiting PR Agencies.

 

Unit V                                                                                     15 hrs

Organising a Moot Press Conference.

 

Examination Scheme and Distribution of Marks for Semester End Examination.

A.

40

The students will be given at least one written and one practical exercise to be performed. Students will be examined on their performance.

B.

20

Marks will be given on the basis of  the file and soft copy of assignments prepared by the students during the semester.

C.

10

The examiner will take vive- voce of the students to assess the level of understanding of the subject.

Max Marks

70

Semester End Examination .

 

15.00
Unit I: 

Development – Definition; Meaning and Process; Economic and Social Indicators of Development

10.00
Unit II: 

Development Communication-Definition and Concept; Role and Functions of Traditional, Print & Electronic media

10.00
Unit III: 

Major Health Issues in India—Infant mortality rate; Epidemics; Public Health and Sanitation; Adequacy of health facilities; Malnutrition

10.00
Unit IV: 

Major Environment Issues—Global Warming; Extinct and Endangered Animals;
Scarcity of Water; Pollution—Air; Water and Noise pollution

15.00
Unit V: 

Current Burning Issues of International and National Importance; United Nations and its Specialized Agencies; SAARC; NWICO

References: 

1. Ambasatha, C.K., Communication Patterns in Innovation Development, Extensions and Client System, B.R. Publishing Corporation, Delhi.
2. Schramm, Wilbur, Mass Communication and National Development UNESCO Paris.
3. Mehta, S.R. (Ed.), Communication and Development : Issues and Perspectives, Rawat Publications, Jaipur and New Delhi.
4. Narula, Uma, Development Communication Theory and Practice., Har Anand Publication, New Delhi.
5. P.Sainath, Everyone Loves a Good Drought

Academic Year: 
2018-2019
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