Practical: Public Relation

Paper Code: 
DJMC 601(A)
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

 

This course will enable the students to -

  1. Understand the concept of public relations and difference from other forms of marketing and publicity. 
  2. Understand the process and tools used for Public Relations.
  3. Understand the ethics and laws related to Public Relations.
  4. Develop the skills to produce house journal and organize press conference.

 

Course Outcomes (COs):

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Paper Code

Paper Title

DJMC 601(A)

Practical: Public Relation

CO157: Students would know the difference between public relations and corporate communications, public relations and advertising, public relations and propaganda, public relations and publicity, propaganda and publicity.

CO158: Students would gain knowledge about the tools of public relations.

CO159: Students would learn the basics of public relations writings.

CO160: Students will prepare presentations on the role and functions of PR.

CO161: Students will produce a house journal and will organize a moot press conference.

Approach in teaching:

Interactive Lectures, Discussion, Tutorials,  Demonstration, Team teaching

 

Learning activities for the students:

Self learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks.

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects, Software learning, producing house journals, moot press conference

 

 

20.00
Unit I: 
UNIT I

 

Unit I                                                                                                          

  • Presenting slide shows on the Importance,
  • Role and Functions of PR Assignments on the usage of tools of Public Relations.

 

 

20.00
Unit II: 
UNIT II

 

Unit II                                                                                         

  • PR Campaign-planning, execution, evaluation.
  •  Presenting slide show on PR and Crisis Management.

 

 

20.00
Unit III: 
Unit III

Unit III                                                                                          

  • Publications –Developing Press Releases and detailed reports for variety of events.
  • Preparing a House Journal.

 

 

 

 

 

 

20.00
Unit IV: 
UNIT IV

 

Unit IV                                                                                            

  • Case studies (public and private ventures) Visiting PR Agencies.

 

 

 

10.00
Unit V: 
UNIT V

Unit V                                                                                            

  • Organising a Moot Press Conference.
Essential Readings: 

 

  • Public Relation and Press (2015). Javed Shaikh, Rajat Publications, New Delhi
  • Public Relations in India (2011). J.V Vilanilam, SAGE Publications, New Delhi
  • Public Relations Management in Media and Journalism(2016), Jagdish Vachani, Kanishka Publishers, New Delhi

 

References: 

 

  • Public Relations Principles,Cases and Problems (2004). Frazier H. Moore, Frank B. Kalupa, Surjeet Publication,New Delhi
  • Public-interest journalism: A guide for students (2014). Arvind Sivaramakrihnan, Orient BlackSwan,New Delhi
Academic Year: 
2020-2021
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