Practical: Public Relations

Paper Code: 
DJMC 601(A)
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to -

  1. Understand the concept of public relations and difference from other forms of marketing and publicity.
  2. Learn the process, tools, ethics and laws used for Public Relations.
  3. Develop the skills to produce house journal and organize press conference.

 

20.00

Presenting slide shows on the Importance of PR, Role and Functions of PR, Assignments on the usage of tools of Public Relations

 

20.00

PR Campaign- Planning, Execution, Evaluation, Presenting slide show on PR and Crisis Management

20.00

Publications –Developing Press Releases and detailed reports for variety of events, Preparing a House Journal

 

20.00

Case Studies- Public and Private Ventures, Visiting PR Agencies

10.00

Organising a Moot Press Conference

 

References: 
  • Public Relation and Press (2015). Javed Shaikh, Rajat Publications, New Delhi
  • Public Relations in India (2011). J.V Vilanilam, SAGE Publications, New Delhi
  • Public Relations Management in Media and Journalism(2016), Jagdish Vachani, Kanishka Publishers, New Delhi
  • Public Relations Principles,Cases and Problems (2004). Frazier H. Moore, Frank B. Kalupa, Surjeet Publication,New Delhi
  • Public-interest journalism: A guide for students (2014). Arvind Sivaramakrihnan, Orient BlackSwan,New Delhi

 

Academic Year: 
2022-2023
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