Practical: Public Relations

Paper Code: 
JMC 601(D)
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to design and plan PR campaign which will include organising press conferences and preparing a House Journal.

Practical 1- Planning a Press Conference, Preparing Press Release & Press Kits . & Backgrounders (in a group of maximum 5 students)

Practical 2- Organizing a Press Conference. (in a group of maximum 5 students )

Submission of detailed report

Practical 3- Preparing & Designing a House Journal (Individual Assignment)

Practical 4- Interviews of PR Personnel, (public & private sector) (Individual Assignment)

 

Practical 5- Detailed Case Study (Any one organization-Private or Public) (Individual Assignment)

Academic Year: