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Practical: Public Relations
Paper Code:
DJMC 601(A)
Credits:
90
Contact Hours:
6.00
Max. Marks:
100.00
Objective:
Course Objectives:
This course will enable the students to understand the concept of public relations and difference from other forms of marketing and publicity. Students will also develop the skills to produce house journal and organize press conference.
20.00
Unit I:
Presenting slide shows on the Importance, Role and Functions of PR. Assignments on the usage of tools of Public Relations.
20.00
Unit II:
PR Campaign-planning, execution, evaluation . Presenting slide show on PR and Crisis Management.
20.00
Unit III:
Publications –Developing Press Releases and detailed reports for variety of events .
Preparing a House Journal.
15.00
Unit IV:
Case studies (public and private ventures ) Visiting PR Agencies.
15.00
Unit V:
Organising a Moot Press Conference.
Academic Year:
