Practical: Reputation Management, Goodwill and Event Planning

Paper Code: 
DMC 324
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to -

  • Creating the goodwill of the company .  
  • Designing invitation, budget and promotion . 
  • Organize an event and check media handlings.

Learning Outcome:

  1. Students would be able to create goodwill of the company.
  2. Students would design invitation, budgeting and promotion of the event in the digital world.
  3. Students would be able to organize an event and prepare a press release.

Course Outcomes (COs):

Course

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies 

Paper Code

Paper Title

DMC

324

Practical: Reputation Management, Goodwill and Event Planning

CO42: Students would be able to create goodwill of the company.

CO43: Students would design invitation, budgeting and promotion of the event in the digital world.

CO44: Students would be able to organize an event and prepare a press release.

 

Approach in teaching:

Lecture cum Discussion

Tool(Power Point Presentation)

Case study methodology can be applied

Learning activities for the students:

Self-learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, Field practical

Class test Continuous Assessment Test Semester end  examination

Assignments

Presentation.

 

10.00
  • Creating Goodwill of the Company

 

 
10.00

 

  • Budgeting, Designing and Planning of Event

 

10.00

 

  • Invitation, Press Release, Venue Arrangements

 

15.00

 

  • Promotion of Event in different Traditional and Digital Medium

 

15.00

 

  • Organize an Event-Hospitality, Coordination, Media Handlings/News

 

References: 
  1. Doorley.J, Garcia.H. Reputation Management: The key to Successful Public Relation and Corporate Communication.Routledge.(2006)
  2. Dietrich.G. Spin Sucks: Communication and Reputation Management in the Digital Age. Que, (2014)
  3. Advertising and Corporate Communication, Winterson, 2010, New Delhi : Centrum Press, 2010
  4. Advertising & IMC:Principles and Practice, Moriarty,Sandra ; mitchell,nancy D. ; Wells,William, 2018, Delhi : Pearson Education
Academic Year: 
2023-2024
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