Public Relation (Practical)

Paper Code: 
DJMC603A
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objectives

 

This course will enable the students in creating publications and crafting write-ups for Public Relations objectives. They will conduct PR campaigns employing strategic approaches, analyze case studies on PR's role in crisis management, cultivate media relations for organizational growth, and evaluate event management strategies for PR purposes.

 

Course Outcomes (COs): 

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Course Code

Course

Title

24DJMC603A

Public Relation

(Practical)

CO246: Create and learn the process of publications and Develop write ups for Public Relations purposes  

CO247: Conducting PR Campaigns for promoting the organisation using strategies.

CO248: Create an environment for building good Media Relations for growth and promotion of the organization. 

CO249: Conduct Case Studies regarding role of Public Relations in Crisis Management

CO250: Analyse event management strategies for PR purposes and learn to conduct academic events on grass root level.

CO251: Contribute effectively in course-specific interaction.

Approach in teaching:

Interactive Lectures, Discussion, Tutorials, Demonstration, Team teaching

 

Learning activities for the students:

Self-learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks.

Class test, Semester end examinations, Quiz, solving problems in tutorials, Assignments, Presentation, Individual and group projects, Software learning, producing house journals, moot press conference

 

12.00
Unit I: 
Writing for PR and Publication
  • Developing Press Releases
  • Writing and Editing News for PR for various purposes 
  • Preparing House Journal
12.00
Unit II: 
Planning PR Campaign
  • PR Campaign-planning, execution, evaluation.
  • Field Visits 
12.00
Unit III: 
Media Relations
  • Building media lists and relationships
  • Pitching stories to journalists and influencers
  • Conducting media interviews and press conferences
12.00
Unit IV: 
Case Studies

 

  • Case studies- Public and Private ventures 
  • Visiting PR Agencies.
  • Case Studies: Crisis Communication 
12.00
Unit V: 
Event Management
  • Organizing a Moot Press Conference.
  • Organizing Academic Events 
Essential Readings: 

 

  • Public Relation and Press (2015). Javed Shaikh, Rajat Publications, New Delhi
  • Public Relations in India (2011). J.V Vilanilam, SAGE Publications, New Delhi
  • Public Relations Management in Media and Journalism (2016), Jagdish Vachani, Kanishka Publishers, New Delhi
References: 

Suggested Readings:

 

  • Public Relations Principles,Cases and Problems (2004). Frazier H. Moore, Frank B. Kalupa, Surjeet Publication, New Delhi
  • Public-interest journalism: A guide for students (2014). Arvind Sivaramakrihnan, Orient Black Swan, New Delhi

 

E- Resources:

 

Academic Year: 
2024-2025
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