Public Relations

Paper Code: 
JMC-144 C
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

 

This course will enable students to:

  • To know the growth and development of Public Relations in India.
  • To observe the public relations trends in Digital Age.
  • To examine new approaches, challenges and areas of researches in public relations.

 

Unit I: 

Public Relations- Meaning, Definition, Concept, Process, Strategies, Tools, Scope, Functions and Significance

 

 

Unit II: 

Theories related to Public Relations- Systems Theory, Situational Theory.

Theories of Persuasion and Influence - Social Exchange Theory, Diffusion Theory, Social Learning Theory, Uses and Gratification Theory.

 

Unit III: 

PR in Private and Public Sector. Types of publics. Lobbying. Models of PR, SWOT analysis in PR. PR Campaign.

 

 

 

Unit IV: 

Corporate Communication-Role of PR in corporate house. Corporate Communication Principles and practices. Strategic PR.Ethical aspects in Public Relations.

 

 

Unit V: 

Crisis Communication.  Role of PR in Crisis and Disaster Management. Case study related to PR

References: 

1. White, Shirley A.K., Sadanandan Nair and Joseph Ascroft, Participatory Communication: Working for Change and Development Sage, New Delhi.
2. Ambasatha, C.K., Communication Patterns in Innovation Development, Extensions and Client System, B.R. Publishing Corporation, Delhi.
3. Schramm, Wilbur, Mass Communication and National Development UNESCO Paris.
4. Mehta, S.R. (Ed.) Communication and Development : Issues and Perspectives. Rawat Publications, Jaipur and New Delhi.
5. Gupta, V.S. Communication and Development . Concepts Publishing Co. New Delhi.
6. Melkote R. Srinivas(1991), Communication for development in the third world, Sage publishers, New Delhi.
7. Neville Jayaveera, SarathAmunugama(1989), Rethinking development communication, AMIC.
8. Sadanan Nair, Shirley A. White,(1993), Perspectives on development communication, Sage, New Delhi.
9. Mass Media in national development- Wilbur Schramm.
10. Social change in India- B. Kappuswamy.
11. Cutlip, Scott M. and Allen H.Center. Effective Public Relations Prentice Hall, New Jersey.
12. Sahai, Baldeo, Public Relations. Standing Conference of Public Enterprises, New Delhi.
13. Broom, Glen and David, Using Research in Public Relations. Prentice Hall, New Jersey.
14. Oxley, Harlod, The Principles of Public Relations. Kogan Page, London.
15. Basu, Anil, Public Relations : Problems and Prospects. Calcutta.
16. Kaul, J.M. Public Relations. Allied Publishers, New Delhi.
17. Mehta, D.S., Handbook of Public Relations. Allied Publishers, New Delhi.
18. Sengupta, Sailesh, Management of Public Relations and Communication, Vikas Publishing House, New Delhi.

 

Academic Year: 
2022-2023
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