Public Relations

Paper Code: 
JMC-144 A
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable students to:

• Understand and know the principles, forms and process of cinema as a discipline.

• Know the various theories of cinema studies

• Relate various technologies and their development.

 

Public Relations- Meaning, Definition, Concept, Process, Strategies, Tools, Scope, Functions and Significance

 

Theories related to Public Relations- Systems Theory, Situational Theory.

Theories of Persuasion and Influence - Social Exchange Theory, Diffusion Theory, Social Learning Theory, Uses and Gratification Theory.

 

PR in Private and Public Sector. Types of publics. Lobbying. Models of PR, SWOT analysis in PR. PR Campaign.

 

Corporate Communication-Role of PR in corporate house. Corporate Communication Principles and practices. Strategic PR.Ethical aspects in Public Relations.

 

Crisis Communication.  Role of PR in Crisis and Disaster Management. Case study related to PR

 
References: 
  • The Moving Image: Kishore Vallicha., Orient Longman, New Delhi
  • Partha Chatterji. The Nation and its Fragments: Colonial and Post-Colonial Histories. Princeton: Princeton University Press, 1993.
  • Ashis Nandy. The Intimate Enemy: Loss and Recovery of Self under Colonialism. Bombay, Calcutta, Madras: Oxford University Press. 1983.
  • Michel Foucault. The Foucault Reader, ed. P Rabinow. Harmondsworth: 1984.
  • The Oxford History of World cinema: Oxford university Press
  • Indian Popular Cinema: A Narrative of Cultural Change. K. Moti Gokulsing, K. Gokulsing, Wimal Dissanayake -Trentham Books – Revised and Updated -2004
  • Cinema Studies – Susan Hayward – Routledge 2007
  • Pleasure and the Nation – Rachel Dwyer and Christopher Pinney – OUP
  • Film as Social Practice – Graeme Turner – Routledge – London -2006
  • Islamicate Cultures of Bombay Cinema -Ira Bhasker & Richard Allen -Tulika Press -2009
  • Fingerprinting Popular Culture: The Mythic and the Iconic in Indian Cinema -Ashish Nandy, Vinay Lal – OUP -2007
  • Indian Popular Cinema: Industry, Ideology and Consciousness –Manjunath Pendakur -Hampton Press, Inc. 2003.
  • Encyclopedia of Hindi Cinema –Govind Nihalani and Saibal Chatterjee – Encyclopedia Britannica (India) Pvt Ltd -2003
  • Virdi, J. (2003). The Cinematic ImagiNation: Indian Popular Films as Social History.  New Delhi : Permanent Black .
  • Shrivastava, S. (2007). Passionate Modernity: Sexuality, Class and Consumption in India. Routledge .
  • Neale, S. (1980). Genre. London: British Film Institute.
  • Athique, A. (2011, July). From cinema hall to multiplex: A public history. South Asian Popular Culture, 9(2), 147-160.
  • Bakhtin, M. (1968). Speech genres and other late essays. (V. W. McGee, Trans.) Texas: University of Texas Press.
Academic Year: 
2023-2024
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