Coming soon
PUBLIC RELATIONS AND EVENT MANAGEMENT
- Analyze the principles, types, and processes of Public Relations as a discipline.
- Evaluate and apply various theories and models in Public Relations.
- Design and implement PR campaigns across corporate and public sectors.
- Manage event planning, budgeting, and logistics for diverse event types.
- Execute and assess event strategies using team coordination, vendor management, and audience engagement techniques.
PR meaning, scope, and importance. Types of PR, core functions, and processes. Understanding different types of publics.
Theories and models in PR. Systems Theory, Situational Theory, Social Exchange Theory, Diffusion Theory, Social Learning Theory, and Uses and Gratification Theory. Grunig and Hunt’s PR models. SWOT analysis in PR.
PR in corporate and public sectors. Role of PR in corporate communication, lobbying, and public affairs. Planning, executing, and evaluating PR campaigns.
Basics of event management. Event planning, budgeting, and resource allocation. Types of events: corporate, social, cultural, and sports. Venue selection and logistics.
Event execution and evaluation. Event promotion and marketing strategies, including social media and digital platforms. Team coordination, vendor management, and risk management. Audience engagement techniques, feedback collection, post-event evaluation, and documentation.
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