Research Methodology

Paper Code: 
JMC-141
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Unit I: 
I

Introduction to Research Methodology: Meaning and purpose of research;

Types of research. Elements of research -Validity: internal, external; Reliability; concepts and constructs; Variables; hypothesis and research questions; nature and levels of measurement; measurement scales.

 

Unit II

 

Unit II: 
II

Research Design: Meaning, Importance, Characteristics, Purpose and Types

Qualitative and Quantitative Research Approaches.

Advantages and disadvantages of different approaches and methods;

Data Collection-Techniques and types

Data analysis and interpretation.

Unit III: 
III

Quantitative methods: Survey, Content analysis, Experimental Research

Qualitative approach: Field Observation, In-depth Interviews, Case Study, Critical Content

Sampling: Meaning and types. Scaling Techniques

Population and sample; probability and nonprobability samples; sample size; sampling error
 

 

Unit IV: 
IV

Research applications

Research in various fields: print, electronic, advertising, public relations, Internet

Integrating theory and research:

Measures of Central Tendency.

Measures of Dispersion: Range, Standard Deviation, Correlation, Regression.
 

Unit V: 
V

Data analysis: Tabulation of data, Frequency Distribution, Graphical Representation and Diagrammatic representation. Report writing

Statistical data Analysis: Descriptive statistics; parametric and non-parametric statistics. Basic

Concepts in statistics: data distribution; hypothesis testing; chi-square test, t-test;

Introduction to SPSS and its application.

 

References: 

1.    Ahuja Ram, 2006: Research Methods, Jaipur,  Rawat Publications
2.    Blake, Norman, 1973: Approaches to Social Enquiry, Cambridge, Policy Press
3.    Bose, Pradip Kumar, 1995: Research Methodology, New Delhi: ICSSR
4.    Bryman, Alan, 1988: Quality and Quantity in Social Research, London, Unwin    Hyman.
5.    Goode &Hatt, 1981: Methods in Social Research, Singapore, McGraw Hill Co.
6.    Kothari, C. R, 1989: Research Methodology: Methods and Techniques, Banglore, Wiley Eastern.
7.    Kurtz, Norman R, 1983: Introduction to Social Statistics, Paris: MC Graw Hill
8.    Levin Jack, 1983: Elementary Statistics in Social Research, New York: Harper & Row Publishers.
9.    Madge John, 1970: The Origins of Scientific Sociology, London, Tavistock.
10.    May, Tim, 1977: Social Research: Issues, Methods and Process, Buckingham, Open University Press.
11.    Shipman Martin, 1988: The Limitations of Social Research, London, Longman.
12.    Young, P. V., 1988: Scientific Social Surveys and Research, New Delhi, Prentice Hall.

 

Academic Year: 
2022-2023
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