Coming soon
Social Media Networking and Presentation Skills
Objectives:
This course will enable the students to -
- Understand the aspects of personal branding.
- Understanding the basics of writing for online and offline content, develop skills of public speaking.
Course Outcomes (COs):
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Course |
Learning outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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Paper Code |
Paper Title |
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LAD 320
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Social Media Networking and Presentation Skills
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CO92: The student will acquaint with basic professional etiquettes in social media world
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Approach in teaching: Lecture cum Discussion Tool(Power Point Presentation) Analyzing different newspaper reports Case study methodology can be applied.
Learning activities for the students: The students will develop verbal and nonverbal communication skills. The students will also practice public speaking which will enhance their confidence. Students will be able to manage time more efficiently and effectively.
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Class test, Continuous Assessment Test Semester end examination Assignments |
Personal Branding: Converting hobby into passion: Tips to Personal Branding, finding passion, telling stories and creating relationship with the professional network to create a professional personal brand.
Social networking sites: Blogging your passion: Self-discipline and trust building activities, Decision making and problem-solving skills, what is blogging and blogging platforms, which platform to choose, setting up a blog, types of blog and blog writing, finding the right subject matter, following skill not passion, do’s and don’ts of blogging, understanding SEO.
Public speaking: Overcoming fears: Persuasion and negotiation skills, using social media platforms, LinkedIn, Pinterest, Facebook, Instagram, Google Plus. Finding, working, building and growing your personal niche.
Pre presentation research and prep: Pre-Presentation Prep, preparing slides and Yourself, Delivering the Presentation, Practical- Individual Presentations and Extempore, do’s and don’ts in presentations, using graphics, images and videos, saving presentations, giving a boost start with a case study or a story, 6 by 6 slide rule. Types of presentations, taking presentations to SlideShare and LinkedIn, importance of research.
Working under cross cultural and diverse workforce: Building and nurturing the network, working with presentations under deadlines, change management.
- Erik Deckers and Kyle Lacy (2010), Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself.
