Interactive session on Exploring New Horizon and Opportunities in Public Relations and Corporate Communication

IIS (Deemed to be University) Jaipur

Name of the Department:Department of Journalism and Mass Communication

Name of the Event/Activity/Workshop/Seminar:Interactive session on Exploring New Horizon and Opportunities in Public Relations and Corporate Communication

Date:October 19^th, 2024

Venue:AV Hall

Topic on which activity was organized:Exploring New Horizon and Opportunities in Public Relations and Corporate Communication

No. of Participants/Beneficiaries (Teaching/Non-teaching/Students to be mentioned separately): 58(UG and PG students of the Department of JMC,Computer Science and IT and Multi Media and animation).

Name of the activity Coordinators:  Dr. Ruchi Goswami

Name of Collaborating Agency (if any) with address & contact no.: Public Relations Society of India, Jaipur Chapter

Objective of the workshop/seminar/activity:The workshop aimed to provide students with a comprehensive understanding of public relations (PR) and how to explore new horizons and opportunities in PR and corporate communication. It focused on enhancing students' knowledge of the fundamental principles, objectives, and evolving trends. Additionally, the session sought to offer hands-on experience through interactive activities, thereby equipping students with practical skills and industry insights.

Description (max 500 words):

The Department of Journalism and Mass Communication, in collaboration with the Public Relations Society of India (Jaipur Chapter), organized a pivotal session titled "Exploring New Horizons and Opportunities in Public Relations & Corporate Communications” on October 19^th, 2024, at the AV Hall.

The Session commenced with a warm welcome note delivered by Dr. Raakhi Gupta, Registrar of IIS University. In her address, she extended a heartfelt greeting to the distinguished guests, speakers, and participants. She took the opportunity to provide an overview of IIS University, emphasizing its commitment to academic excellence, innovation, and holistic development.

Following the insightful welcome note by Dr. Raakhi Gupta, Mr. VirendraPareek, Director, Marketing & PR Mahatma Gandhi University of Medical Science and Technology took over the session, stepping into the role of moderator for the panel discussions. With his extensive expertise in marketing and public relations, he highlighted the critical role of effective marketing and public relations strategies in shaping the future of education and technology sectors. His insights emphasized the importance of leveraging innovative communication tools to address emerging challenges in these domains. Mr. Pareek seamlessly guided the proceedings, introducing the panelists and setting the context for each discussion.

Farooq Afridi, the former Joint Director of DIPR Jaipur, shared his wealth of knowledge on public relations and government communication. With a rich career spanning decades, he provided unique insights into how public relations serve as a vital bridge between the government and the public. Drawing from his illustrious career, he shared compelling anecdotes about his interactions with some of India’s most prominent figures, including former Prime Minister Rajiv Gandhi and former Chief Minister of Rajasthan Ashok Gehlot. These moments offered the audience a rare glimpse into the behind-the-scenes dynamics of political communication and public service. Mr. Afridi recounted his role in shaping impactful messages and managing public perception during critical times, shedding light on the challenges and responsibilities that come with working in such high-stakes environments.

Dr. Jitendra Dwivedi, the State Correspondent for All India Radio (AIR) Jaipur, delivered an engaging discussion on the evolving landscape of journalism and media. Drawing on his decades of experience in reporting and storytelling, he shed light on the media's critical role in shaping public opinion and fostering trust. Dr. Dwivedi also offered an insider’s perspective on working closely with the team of Prime Minister NarendraModi, sharing valuable lessons on leadership, communication, and strategic thinking. Furthermore, he outlined the complete process of becoming a Public Relations Officer (PRO), providing aspiring professionals with practical insights and guidance to navigate this dynamic field.

Lastly, Ram Phool Gurjar, a respected member of RSCRDC, shared his extensive experience as a Public Relations Officer (PRO) in the government sector. He highlighted the vital role of public relations in bridging the gap between citizens and the government, emphasizing how effective communication can foster trust, transparency, and collaboration. Drawing on his years of service, he illustrated how government PR initiatives prioritize the betterment of the people, ensuring their voices are heard and their needs are addressed. His session provided valuable insights into building meaningful connections with the public, promoting policies, and fostering a shared purpose and community.

This exceptional panel of speakers shared their practical experiences and offered actionable strategies and innovative approaches to public relations and corporate communication. The discussions were enriched with real-world examples, industry-specific knowledge, and a forward-looking vision that inspired the attendees to think critically and creatively. The session served as a comprehensive platform for learning and networking, leaving the audience with valuable insights and a renewed enthusiasm for the field.

Outcome of the activity/event/seminar/workshop:The Session"Exploring New Horizons and Opportunities in Public Relations & Corporate Communications," was a resounding success, achieving its objectives and offering participants an invaluable learning experience. The engaging sessions, led by distinguished speakers and industry veterans, enriched the knowledge and skills of the attendees, equipping them with practical tools and forward-thinking strategies for their professional journeys.