A Lecture on Social Responsibility Citizens and Communicators

The Department of Journalism and Mass Communication organized an interactive and knowledge enhancing session on the topic Social Responsibility Citizens and Communicators on 30th April. The session was addressed by Mr. Santosh Gupta who is currently the CEO is of Indian Social Responsibility Network. He is also a member of expert national committee ( NON COAL MINING), Ministry of Environment, Forest and Climate change, Government of India and member, State Vigilance and Monitoring committee for the state of UP, Ministry of Rural Development, Government of India. Mr. Gupta has an enriching experience in this industry for more than 17 years, and his experience with diverse stakeholders like government, corporate, public representatives, vulnerable communities, NGO’s, opinion leaders and community volunteers has come up as an asset for establishment and growth of the nation.

He addressed the students on the topic of Social Responsibility which has gained wide acceptance in the world and in many major sectors ie. Government, corporate, private and most importantly the Citizen's Social Responsibility. He further added that government has established their accountability through governance and he described the various criteria’s for corporate houses to play their role in Social Responsibility. There after he added the various provision of the CSR Act, which requires all the companies that match the provisions of the CSR Act, to donate 2% total net profit. Adding more to this he explained as how to Indian citizens have a sense of emotion as they don’t have to be forced in order to help someone and as to how the people willingly come together when talking about humanity. He further explained as to how much be has been a part of disaster management situations and how the Indian country has been too quick in response to disaster management.

Later on, when talking about communication and citizens which was another part of the discussion he mentioned that a correct communication regardless of the language is where the receiver understands exactly in the same way as the sender is intending to say. He quoted the example of Janta Curfew that took place on 22nd March, and was a participatory withdrawal of the citizens to open up their businesses. This voluntary act took place because of the right kind of communication to and from the citizens. He further asked as to why India's situation is better in this pandemic situation, is because that on a study that was conducted and 86% of the success is because of the lockdown and the manner in which regularly Mr. Narendra Modi, Prime Minister is communicating with the citizens. The session was concluded by him on a mission that he is taking on which talks about as to how people who are migrant workers can reach their home safely ie. Hibernation plans.