Practical: PR for Specialized Sectors and Crisis Management

Paper Code: 
DMC 225
Credits: 
4
Contact Hours: 
4.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to –

  • Understand PR for specialized sector.
  • Build corporate websites.
  • Organise moot press conference.

 

 

10.00

Understanding PR for Specialized Sector - Health, Education, Hospitality, Corporate, Government, Consumer/Service Industry

 

10.00

Managing Crisis, Using Digital Media Platform for the Purpose and Understanding Crisis Communication

 

10.00

Understanding PR in New Media Landscape, Challenges and Opportunities. Learning PR tools for Internet Social Media Campaign and Online PR Strategies

 

15.00

Building Corporate Website, Facebook, Twitter, LinkedIn, Youtube Accounts and Corporate Blogs. Building Online Corporate Community 

 

15.00

Organizing Moot Press Conference

 

Essential Readings: 
  1. Sandra,O. (2010).Public Relations Strategy.UK. Kogan Page.
  2.  Vilanilam, J.V. (2011). Public Relations in India. New Delhi. Sage Publications.
  3. Martin, Gail Z, The Essential Social Media Marketing Handbook: A New Roadmap for Maximizing Your Brand, Influence and Credibility, Rupa Publications India, 2018
  4. Kawasaki, Guy, The Art of Social Media: Power Tips for Power Users, Portfolio; Illustrated edition, USA, 2014

 

References: 
  1. Martin, Gail Z, The Essential Social Media Marketing Handbook: A New Roadmap for Maximizing Your Brand, Influence and Credibility, Rupa Publications India, 2018
  2. Kawasaki, Guy, The Art of Social Media: Power Tips for Power Users, Portfolio; Illustrated edition, USA, 2014

 

Academic Year: 
2022-2023
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