Practical: PR for Specialized Sectors and Crisis Management

Paper Code: 
DMC 225
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to –

  • Understand PR for specialized sector.
  • Build corporate websites. 
  • Organise moot press conference. 

 

Learning Outcome:

  1. Students would understand need of PR in specialized sectors- hospitals, corporate, education.
  2. Students would be able to create websites for corporate linkedin, facebook and blogs. 
  3. Students would be able to organize a moot press conference.
  4. Students would be able to know about the tools and techniques used to manage crisis.

 

Course Outcomes (COs):

Course

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies 

Paper Code

Paper Title

DMC

225

Practical: PR for Specialized Sectors and Crisis Management 

CO30: Students would be able to acquaint themselves with the need of PR in specialized sectors.

CO31: Students would be able to create websites for corporates and organize a moot press.

CO32:Students would be able to understand about the tools and techniques used to manage corporate crisis. 

Approach in teaching:

Lecture cum Discussion

Tool(Power Point Presentation)

Case study methodology can be applied

Learning activities for the students:

Self-learning assignments, Effective questions, Simulation, Seminar, presentation, Giving tasks, Field practical

Class test Continuous Assessment Test Semester end  examination

Assignments

Presentation.

 

10.00
  • Understanding PR for Specialized Sector - Health, Education, Hospitality, Corporate, Government, Consumer/Service Industry 

 

 
10.00

 

  • Managing Crisis, Using Digital Media Platform for the Purpose and Understanding Crisis Communication 

 

10.00

 

  • Understanding PR in New Media Landscape, Challenges and Opportunities
  • Learning PR tools for Internet Social Media Campaign and Online PR Strategies

 

15.00

 

  • Building Corporate Website, Facebook, Twitter, LinkedIn, Youtube Accounts and Corporate Blogs. Building Online Corporate Community  

 

15.00

 

  • Organizing Moot Press Conference

 

References: 
  1. Sandra,O. (2010).Public Relations Strategy.UK. Kogan Page.
  2. Vilanilam, J.V. (2011). Public Relations in India. New Delhi. Sage Publications.
  3. Martin, Gail Z, The Essential Social Media Marketing Handbook: A New Roadmap for Maximizing Your Brand, Influence and Credibility, Rupa Publications India, 2018
  4. Kawasaki, Guy, The Art of Social Media: Power Tips for Power Users, Portfolio; Illustrated edition, USA, 2014
Academic Year: 
2023-2024
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