Media Research

Paper Code: 
24JMC321
Credits: 
4
Contact Hours: 
12.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to examine communication research concepts, analyse various research methods, and apply data collection, processing, and analysis techniques using software.

Course Outcomes: 

Course

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

24JMC321

Media Research (Theory)

CO91: Examine the concept of Communication Research.

CO92: Analyse various research methods and their use in research.

CO93: Enumerate techniques and tools of Data Collection.

CO94:  Apply data processing techniques for research purposes.

CO95: Apply Data Analysis tools for execution using software.

CO96: Contribute effectively in course-specific interaction.

Approach in teaching:

Lecture cum Discussion Tool (Power Point Presentation)

Tool (Power Point Presentation) and SPSS practice

Learning activities for the students:

Self-learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, Field practical

Class test,

Continuous Assessment Test

Semester end examination

Assignments

 

12.00
Unit I: 
Introduction to Communication Research
  • Communication Research-Definition, Meaning, Types
  • Scope and Importance of Communication Research.
  • Research Approaches- Quantitative, Qualitative and Triangulation
  • Elements of Research- Concept, Variable, Hypothesis

 

12.00
Unit II: 
Research Methods
  • Research Design -Exploratory, Descriptive, Explanatory and Experimental;
  • Research Methodologies-Survey, Questionnaire, Content Analysis, Case Studies, Observation

 

12.00
Unit III: 
Techniques and Tools of Data Collection
  • Sources of Data- Primary, Secondary.
  • Sampling of Data – Probability and Non-probability,
  • Techniques and Tools of Data Collection – Observation, Interview, Questionnaire, Schedule, Web Surveys, Panel Discussions,
  • Data Coding Category and Interpretation

 

12.00
Unit IV: 
Data Processing
  • Public Opinion Surveys, Telephonic Surveys, On-line polls in media research,
  • Data Processing, Classification, Codification and Tabulation,
  • MAP, TAM, TRM, RAM, IRS, MRUC, INS, ABC,
  • Media Research using internal and news trends; Research Ethics

 

12.00
Unit V: 
Data Analysis
  • Data Analysis- Statistical Methods; Central Tendency-Mean, Median, Mode. Data Interpretation,
  • Report Writing Bibliography,
  • In text Citation; Research Software: SPSS (Statistical Package for Social Science)

 

Essential Readings: 
  • Ahuja R. (2001). Research Methods. New Delhi. Rawat Publication.        
  • Berger A. (2016). Media and Communication Research Methods. New Delhi. Sage Publication
  • Bryman, A. (2012). A Social Research Method A. New York. Oxford University Press.
  • Guthrie, G. (2010). Basic Research Methods: An entry to social science USA. Sage Publication.
  • James A. (2011).   Media Research Methods. USA Sage Publications

 

References: 
  • Kothari C.R. (2009). Research Methodology: Methods &Techniques. New Delhi. Newage International Publication.
  • Levin. A. (2006).  Elementary Statistics in Social Research New Delhi. Pearson Publication.
  • Meyers, William R. (2004). Social Research Methods. USA. Routledge.
  • Royse D. (2008). Research Methods in Social Work .UK. Thompson Learning INC.
  • Sharma A. (2013). Media Research Methodology India. Maxford Books.
  • Treadwell, D. (2017). Introducing Communication Research. New Delhi. Sage Publications.
  • Menon, M. (2007) Indian Television and Video Programmes: Trends and Policies New Delhi Kanishka Publishers.
  • Seabright, P. (2007). The Economic Regulation of Broadcasting Markets: Evolving Technology and Challenges for Policy Cambridge. Von Hagen.
  • Wadia, A. (2007). Broadcast Management in India: Major Guidelines and Policy Frameworks, New Delhi. Kanishka Publishers.

 

E-Resources

 

 

Academic Year: 
2024-2025
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