Practical: Advertising

Paper Code: 
JMC 425
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objectives:

This course will enable the students to understand the art of copy writing. Develop advertisements for print, radio and TV. Develop case study of one advertising campaign.

 

Case Study of any one Advertising Campaign

Developing an Advertising Campaign of a Product of own choice

Application of STP (Segmentation, Targeting and Positioning)

Copy Writing for Various Mediums

Production of Advertisement for any three Medium

 Analysis of own Advertising Campaign

Academic Year: 
2018-2019
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