Practical :Advertising

Paper Code: 
JMC 404
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable students to develop the skill to design a campaign and produce advertisements for print, radio and TV.

Unit I: 

Practical 1-Planing a Campaign

 

Practical 2-Selecting Various Media for advertisement

Unit II: 

Practical 3- Print Advertising Preparation– Copy Writing; Making Posters and Handbills, Newspaper and Magazine Advertisement.

Unit III: 

Practical 4- Designing Print Media Advertisement in Adobe Photoshop and Corel Draw

Unit IV: 

Practical 5- Electronic Advertisement Preparation- Writing Radio Spots and Jingles.

Writing TV Commercials - Developing Script and Story Board.

 

Unit V: 

Practical 6-Recording and Editing Radio Advertisement

 

Practical 7-Shooting and Editing TV Advertisement

Academic Year: 
2015-2016
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