Introduction to Mass Media and Communication

Paper Code: 
CJMC 103
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to –

  1. Understand the various models of communication in detail. 
  2. Create deep understanding of mass media and communication.
  3. Understand the social, political and cultural implication of communication models and theories.

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Paper Code

Paper Title

CJMC 103

Introduction to Mass Media and Communication

CO9: Students would be introduced to the theories of Communication.

CO10: Students would be able to inculcate the knowledge of Communication models.

CO11: Students would be able to develop the knowledge of basic elements of Communication.

 CO12: Students would be acquainted with the various types of Communication.

CO13:Students would be able to apply the 5Cs of Communication.

Approach in teaching:

Interactive Lectures, Discussion, Tutorials, Reading assignments, Demonstration

 

Learning activities for the students:

Self learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, Field practical

 

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

10.00
Unit I: 
Unit I
  • Media and Everyday Life- Mobile phones, Television, Twitter;
  • The Internet‐ discussion around media and everyday life;
  • Discussions around mediated and non mediated communication.

 

10.00
Unit II: 
Unit II
  • Communication and Mass Communication- Forms of Communication, Levels of Communication;
  • Mass Communication and its Process;
  • Normative Theories of the Press;
  • Media and the Public Sphere.

 

15.00
Unit III: 
Unit III
  • Mass Communication and Effects Paradigm,
  • Direct Effects- Mass Society Theory, Limited Effects, Individual Difference Theory, Personal Influence Theory.

 

15.00
Unit IV: 
Unit IV
  • Agenda Setting theory, Spiral of Silence, Cultivation Analysis;
  • Critique of the effects Paradigm and emergence of alternative paradigm.

 

10.00
Unit V: 
Unit V
  • Four Models of Communication- Transmission models, Ritual or Expressive models, Publicity Model, Reception Model.
References: 

1.     Mass Communication Theory (2000). Dennis, Mc.Quail, Sage, London.

2.     Inner and Outer Worlds of Emergent Television Cultures (2013).Shohini; GEd. Ravi Sundaram. Oxford, New Delhi.

3.     Communications (2002). C.S Rayudu, Himalaya Publishing House,New Delhi.

4.     Handbook of Journalism and Mass Communication (2001). VirBala Aggarwal, Concept Publishers.New Delhi.

5.     Handbook of Journalism and Mass Communication(2013). Sudhir Soni, Y Kings Books,New Delhi.                                                                                         

6.     Introduction to Mass Communication (2008). Stanley J.Baran, McGraw-Hill Publications, New Delhi.

7.     Issues in Mass Communication (1998). J.S. Yadav and PradeepMathur, Kanishka Publishers, New Delhi.

8. Issues of Communication Development and Society (2012). Saxena, Kanishka Publishers &Distributors. New Delhi.

Academic Year: 
2020-2021
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