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Practical: Advertising and Public Relations [1]

Paper Code: 
CJMC 305
Credits: 
2
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to -

  1. Understand the strategies involved in the process of advertising.
  2. Understand the structure and working of an advertising agency.
  3. Understand the concept of public relations and difference from other forms of marketing and publicity.

 

10.00
Unit I: 

Designing and Developing Pamphlets, Brochures and Transit advertisement

 

 

15.00
Unit II: 

Designing and developing advertisement for Print Media: Newspaper, Magazine with designing softwares

 

10.00
Unit III: 

Writing Press Invite and News for Workshops, Conferences and other events, Assignment on Crisis Management (Power point and Oral Presentations), PR Writings- Poster/ Wall/ Pamphlet

 

10.00
Unit IV: 

Visiting and observing the functioning of PR Agencies. Reviewing House Journals

 

15.00
Unit V: 

Planning and Designing PR campaign

 

 

Essential Readings: 
  • Advertising Media Planning: A Brand Management Approach (2004,2015), Larry D. Kelley, Donald W. Jugenheimer, Prentice Hall of India, New Delhi
  • Advertising: Modern Methods (2010), R.K. Tailor; Aavishkar Publishers, Jaipur
  • Advertising: Principles and Practice (2003), William Wells; John Burnett, Pearson Education, Delhi, India
  • Advertising Promotion and Integrated Marketing Communications (2015), Sandra Moriarty, Terence A Shimp, Cengage Publications, New Delhi.
  • Advertising and Public Relations (2013), Ahuja; Chhabra, Surjeet Publication, New Delhi,
  • Public Relation and Press (2015), Javed Shaikh, Rajat Publications, New Delhi
  • Public Relations in India (2011), J.V Vilanilam, SAGE Publications, New Delhi
  • Public Relations Principles,Cases and Problems (2004), Frazier H. Moore, Frank B. Kalupa, Surjeet Publication, New Delhi

 

Academic Year: 
2022-2023 [2]

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Links:
[1] https://journalism.iisuniv.ac.in/courses/subjects/practical-advertising-and-public-relations-2
[2] https://journalism.iisuniv.ac.in/academic-year/2022-2023