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Practical: Reputation Management, Goodwill and Event Planning [1]

Paper Code: 
DMC 324
Credits: 
4
Contact Hours: 
4.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to -                                                              

  • Creating the goodwill of the company . 
  • Designing invitation, budget and promotion .
  • Organize an event and check media handlings.

 

10.00

Creating Goodwill of the Company

 

10.00

Budgeting, Designing and Planning of Event

 

10.00

Invitation, Press Release, Venue Arrangements

 

15.00

Promotion of Event in different Traditional and Digital Medium

 

15.00

Organize an Event-Hospitality, Coordination, Media Handlings/News

 

Essential Readings: 
  1. Doorley.J, Garcia.H. Reputation Management: The key to Successful Public Relation and Corporate Communication.Routledge.(2006)
  2. Dietrich.G. Spin Sucks: Communication and Reputation Management in the Digital Age. Que, (2014)
  3. Advertising and Corporate Communication, Winterson, 2010, New Delhi : Centrum Press, 2010
  4. Advertising & IMC:Principles and Practice, Moriarty,Sandra ; mitchell,nancy D. ; Wells,William, 2018, Delhi : Pearson Education

 

References: 
  1. Advertising and Corporate Communication, Winterson, 2010, New Delhi : Centrum Press, 2010
  2. Advertising & IMC:Principles and Practice, Moriarty,Sandra ; mitchell,nancy D. ; Wells,William, 2018, Delhi : Pearson Education
Academic Year: 
2022-2023 [2]

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Source URL: https://journalism.iisuniv.ac.in/courses/subjects/practical-reputation-management-goodwill-and-event-planning

Links:
[1] https://journalism.iisuniv.ac.in/courses/subjects/practical-reputation-management-goodwill-and-event-planning
[2] https://journalism.iisuniv.ac.in/academic-year/2022-2023