This course will enable the students to -
Course |
Learning outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
|
Paper Code |
Paper Title |
|||
JMC 124 |
Public Relations
|
CO15: Students would learn about the definitions and concepts of public relations, publicity, propaganda, advertising and e-PR CO16: Students would know the difference between public relations and corporate communications, public relations and advertising, public relations and propaganda, public relations and publicity, propaganda and publicity CO17: Students would gain knowledge about the tools of public relations. CO18: Students would learn the importance of public relations writings CO19: Students would gain knowledge about the basic ethics and laws of public relations |
Approach in teaching: Lecture cum Discussion Tool (Power Point Presentation).Case study. Lecture cum Discussion Tool and writing practise. Learning activities for the students Self-learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, Field practical
|
Continuous Assessment Test Semester end examination
|
Suggested Reference Books:
Suggested Text Book:
E Resources:
Reference Journals:
Links:
[1] https://journalism.iisuniv.ac.in/courses/subjects/public-relations-6
[2] https://www.studocu.com/in/document/galgotias-university/journalism-basics/basics-of-journalism-lecture-notes
[3] https://sde.uoc.ac.in/sites/default/files/sde_videos/Introduction%20to%20communication%20&%20Journalism.pdf
[4] https://nios.ac.in/online-course-material/sr-secondary-courses/mass-communications-(335).aspx
[5] https://www.academia.edu/34962540/MODULE_2_Notes_Print_Media_8_LANGUAGE_PRESS_IN_INDIA
[6] https://fliphtml5.com/oqkw/epln/basic
[7] https://rapodar.ac.in/pdf/elearn/Mass%20com%20Sem%20III%20%20notes.pdf
[8] https://journalism.iisuniv.ac.in/academic-year/2023-2024