This course will enable the students to -
Course Outcomes (COs):
Course |
Learning outcomes (at course level) |
Learning and teaching strategies |
Assessment Strategies |
|
Paper Code |
Paper Title |
|||
DJMC 601A |
Media Management |
CO125: Students would have an idea about the basic management strategies of print and electronic media industries. CO126: Students will have a knowhow of challenges of launching media ventures. CO127: Students will be able to know about the problems of small and low budget newspapers. CO128: Students would be able to know as how media is turning into an industry. |
Approach in teaching: Interactive Lectures, Discussion, Tutorials, Reading assignments, Demonstration
Learning activities for the students: Self learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, Field practical
|
Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects |
Suggested Text Books
Suggested Reference Books
E Resources
Reference Journals
Links:
[1] https://journalism.iisuniv.ac.in/courses/subjects/media-management-7
[2] https://www.studocu.com/in/course/birla-institute-of-technology-and-science-pilani/introduction-to-mass-communication/
[3] https://www.selfstudys.com/cuet/sociology/online/exam/notes/13-mass-media-and-communication
[4] https://books.google.co.in/books?id=Bi5rfSEs0K4C&printsec=frontcover&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=false
[5] https://www.routledge.com/Media-Management-Matters-Challenges-and-Opportunities-for-Bridging-Theory/Rohn-Evens/p/book/9780367211004
[6] https://egyankosh.ac.in/bitstream/123456789/70036/1/Unit-12.pdf
[7] https://journalism.iisuniv.ac.in/academic-year/2023-2024