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Media Management [1]

Paper Code: 
DJMC 601A
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to -

  1. Analyse the structure and management of media houses.
  2. Discuss the process and challenges of launching a new media venture.
  3. Determine new trends of media industry.

 

Course Outcomes (COs):

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Paper Code

Paper Title

DJMC 601A

Media Management

CO125: Students would have an idea about the basic management strategies of print and electronic media industries.

CO126: Students will have a knowhow of challenges of launching media ventures.

CO127: Students will be able to know about the problems of small and low budget newspapers.

CO128: Students would be able to know as how media is turning into an industry. 

Approach in teaching:

Interactive Lectures, Discussion, Tutorials, Reading assignments, Demonstration

 

Learning activities for the students:

Self learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, Field practical

 

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

10.00
Unit I: 
I
  • Media Management: Concept and Perspective
  • Fundamentals of Management.
  • Management School of Thought

 

20.00
Unit II: 
II
  • Media Industry: Issues & Challenges
  • Market Forces: Performance Evaluation (BARC and HITS) and Market shifts.
  • Monopoly and Cross Ownership Patterns.

 

20.00
Unit III: 
III
  • Media Organizations in India.
  • Role, Responsibilities & Hierarchy
  • Workflow & Need of Management.
  • Shift Patterns,
  • Circulation and Readership (ASC & NRS).

 

20.00
Unit IV: 
IV
  • Media Economics,
  • Strategic Management and Marketing.
  • Budgeting, Financial management, and Personnel Management,
  •  Media and Market forces.

 

 

20.00
Unit V: 
V
  • Case Studies: Visionary Leadership, Media Entrepreneurs, Qualities and Functions of Media Managers.
  • Indian and International Media Giants- Case Studies

 

Essential Readings: 

Suggested Text Books

  • A Textbook of Media Management (2011). Mukul Sahay. Wisdom Publications, Delhi
  • Communication Journalism and Media Management (2010) Navin Chandra Kanishka Publishers and Distributors, Delhi.
  • Emerging Trends in Journalism (1999). Rahul. Mudgal, Sarup & Sons, Delhi
  • Media and Society: Challenges and Opportunities (2002). VirBala. Aggarwal. Concept   Publishing Company. New Delhi.

 

Suggested Reference Books

  • Media Economics: Understanding Markets, Industries and Concepts (2003). Alan B. Albarran. Surjeet Publications, New Delhi
  • News Media Management (2010). P. K. Ravindranath. Authorspress, Delhi

 

References: 

E Resources 

Reference Journals

  • Media Watch
  • The Indian Journal of Mass Communication and Journalism
  • Journal of Media and Communication
  • Amity Journal of Media and Communication Studies
  • International Journal of Communication
  • Critical Studies in Media Communication

 

Academic Year: 
2023-2024 [7]

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Source URL: https://journalism.iisuniv.ac.in/courses/subjects/media-management-7

Links:
[1] https://journalism.iisuniv.ac.in/courses/subjects/media-management-7
[2] https://www.studocu.com/in/course/birla-institute-of-technology-and-science-pilani/introduction-to-mass-communication/
[3] https://www.selfstudys.com/cuet/sociology/online/exam/notes/13-mass-media-and-communication
[4] https://books.google.co.in/books?id=Bi5rfSEs0K4C&printsec=frontcover&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=false
[5] https://www.routledge.com/Media-Management-Matters-Challenges-and-Opportunities-for-Bridging-Theory/Rohn-Evens/p/book/9780367211004
[6] https://egyankosh.ac.in/bitstream/123456789/70036/1/Unit-12.pdf
[7] https://journalism.iisuniv.ac.in/academic-year/2023-2024