This course will enable the students to –
Course Outcomes (COs):
Course |
Learning outcomes (at course level) |
Learning and teaching strategies |
Assessment Strategies |
|
Paper Code |
Paper Title |
|||
DJMC 603B |
Practical: Advertising
|
CO147: Students would learn development of advertising and basic concepts. CO148:Students would be able to know about role and importance of advertising in media. CO149: Learner will have the knowledge of self-employment. CO150: Students would know about advertising agencies. CO151: Learner would know about the advertising industry and its functioning. |
Approach in teaching: Discussion, Demonstration, Action Research, Project, Field Trip
Learning activities for the students: Field activities, Simulation, Presentation, Giving tasks |
Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects, Software learning, producing advertisements for different platforms |
Suggested Text Books
Suggested Reference Books
E- Resources
Journals
Links:
[1] https://journalism.iisuniv.ac.in/courses/subjects/practical-advertising-11
[2] https://www.google.co.in/books/edition/Ogilvy_on_Advertising/7cmnEAAAQBAJ?hl=en&kptab=getbook
[3] https://egyankosh.ac.in/bitstream/123456789/15404/1/Unit-8.pdf
[4] https://egyankosh.ac.in/bitstream/123456789/75388/1/Unit-1.pdf
[5] https://egyankosh.ac.in/bitstream/123456789/72016/1/Unit-4.pdf
[6] https://egyankosh.ac.in/bitstream/123456789/72011/1/Unit-1.pdf
[7] https://journalism.iisuniv.ac.in/academic-year/2023-2024