Course Objectives
This course will enable the students to master advanced media planning and advertising strategies, equipping them to create impactful campaigns for successful brand management.
Course Outcomes (COs):
Course |
Learning outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
|
Course Code |
Course Title |
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24DMC125 |
Media Planning and Campaign Strategies (Practical) |
CO25: Analyse the principles of media planning. CO26: Assess the concepts of reach, frequency, and exposure to devise strategies for maximizing advertising impact. CO27: Evaluate digital campaigns using advanced tracking methods to identify success metrics. CO28: Assess campaign objectives and develop comprehensive media briefs CO29: Integrate media planning into brand management strategies. CO30: Contribute effectively in course-specific interaction.
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Approach in teaching: Lecture cum Discussion Tools (Power Point Presentation) Case study methodology can be applied
Learning activities for the students: Self-learning assignments, Effective questions, Simulation, Case study presentation, Giving task, Industry visits and workshops |
Class test Continuous Assessment Test Semester end examination Assignments Presentation |
Suggested Readings:
E-Resources:
Links:
[1] https://journalism.iisuniv.ac.in/courses/subjects/media-planning-and-campaign-strategies
[2] https://www.marketingevolution.com/marketing-essentials/media-planning#:~:text=Media%2520planning%2520is%2520the%2520process,message%2520to%2520the%2520intended%2520audience
[3] https://www.boardfy.com/audience-mapping-what-is-it-and-examples/
[4] https://mailchimp.com/resources/free-advertising/#:~:text=Once%2520you've%2520chosen%2520your,to%2520find%2520your%2520business%2520online
[5] https://www.idcomms.com/blog/how-to-write-the-perfect-media-brief
[6] https://smallbusiness.chron.com/design-advertising-campaign-18597.html
[7] https://www.manypixels.co/blog/marketing-design/marketing-campaigns
[8] https://www.indeed.com/career-advice/career-development/how-to-create-a-pr-campaign
[9] https://journalism.iisuniv.ac.in/academic-year/2024-2025