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Media and Cultural Studies [1]

Paper Code: 
24CJMC203
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to examine media and culture from global and Indian perspectives, exploring visual culture and cultural studies' relevance.

 

Course Outcomes: 

Course

Learning Outcome

(at course level)

Learning and teaching strategies

Assessment

Strategies

Course Code

Course Title

24CJMC203

Media and Cultural Studies

(Theory)

CO73: Examine Media and Culture in Global and Indian context.

CO74: Classify the indicators of Visual Culture

CO75:Analyse the perception of Cultural Studies and its Application

CO76: Promote Indian Knowledge System through Media.

CO77: Explore Media Audiences through case studies.

CO78: Contribute effectively in course-specific interaction.

Approach in teaching:

Interactive Lectures, Discussion, Tutorials, Reading assignments, Demonstration

 

Learning activities for the students:

Self-Learning assignments, , Simulation, Seminar presentation, Field practical

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

18.00
Unit I: 
Media and Culture in Global and Indian context
  • Understanding Culture: Mass Culture, Popular Culture and Folk Culture
  •  Media and Culture in Global and Indian context.
  • Folk Media as a form of Mass Culture, Sub Cultures
  • Frankfurt School

 

18.00
Unit II: 
Visual Culture Perspectives
  • Basic Concepts in Semiology; Image, Myth and Power
  • Ways of Seeing; Media Frames: Meaning, Ideology and Context.

 

18.00
Unit III: 
Cultural Studies: Application and Approaches
  • Concept of Identity and Culture, Gender, Body and the Culture of Modernity
  • Contesting Cultures
  • Techno- Culture.         
18.00
Unit IV: 
Sociocultural Ties within Indian Knowledge system through Media
  • Salient Aspects of IKS
  • Promotion of Indian Languages, Art and Culture
  • Indian Heritage through the lens of Medias
  • Sociocultural linkages with Indian Knowledge System 
18.00
Unit V: 
Segmenting Spectators: Understanding Audiences
  • Marshal McLuhans’s concept of Medium is the Message.
  • Audience Segmentation: Concept
  • Uses and Gratification Approach;
  • Reception Studies and Fandom 
Essential Readings: 
  • Multicultural Broadcasting: myths, reality and concepts (2004). Jagadish Chakravarthy, Authors Press, New Delhi.
  • Critical Issues in Communication: Looking Inward for Answers (2001). Sandhya Rao, SAGE Publications, New Delhi.
  • Cross Cultural Communication: Global Perspective. N. L. Gupta (1998). Concept Publishing Company, New Delhi.                                              
  • Cultural and Heritage Tourism: An Overview (2008). Prem Nath Dhar, Kanishka Publishers, New Delhi.

 

References: 

Suggested Readings:

  • A. L. Basham. (1975). A Cultural History of India Kanishka Publishers, New Delhi.
  • Dilip M. Menon. (2011). Cultural History of Modern India, Social Science Press, New Delhi.
  • Sinha P.K. (2011). Principles of Cultural Innovation Journalism A. K. Publications, Delhi.
  • Pandey Om Prakash. (2021). Bharat Vaibhav. National Book Trust. New Delhi
  • Dharampal (2022). Bharat Ka Swadharma. Setu Prakashan. Uttar Pradesh
  • Dharampal (2021). The Beautiful Tree-Indigenous Indian Education In The Eighteenth Century. Rashtrotthana Sahitya. Karnataka. 
  • Dharampal (2000). Indian Science and Technology in the Eighteenth Century.  Other India Press.  Goa
  • Kapur K and Singh A.K (Eds) 2005). Indian Knowledge Systems, Vol. 1. Indian Institute of Advanced Study, Shimla. Tatvabodh of sankaracharya, Central chinmay mission trust, Bombay, 1995

E-Resources::

 

Academic Year: 
2024-2025 [6]

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[1] https://journalism.iisuniv.ac.in/courses/subjects/media-and-cultural-studies-6
[2] https://www.youtube.com/watch?v=cNXMLIzEKt4
[3] https://www.youtube.com/watch?v=X2YNeG9k_S4
[4] https://egyankosh.ac.in/handle/123456789/38791
[5] https://egyankosh.ac.in/handle/123456789/72114
[6] https://journalism.iisuniv.ac.in/academic-year/2024-2025