This course will enable the students to analyse advertising elements, theories, and strategies while integrating planning skills. Additionally, students will develop a comprehensive understanding of public relations.
Course |
Learning outcomes (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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Course Code |
Course Title |
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24CJMC304 |
Advertising and Public Relations (Theory) |
CO121: Analyse the foundations of advertising. CO122: Integrate knowledge of various types of advertising strategies into comprehensive advertising campaigns. CO123: Develop understanding of advertising agency structures. CO124: Examine the historical evolution, contemporary practices, and diverse applications of public relations. CO125: Analyse the role of strategic public in crisis management. CO126: Contribute effectively in course-specific interaction. |
Approach in teaching: Interactive Lectures, Discussion, Tutorials, Reading assignments, Demonstration
Learning activities for the students: Self-learning assignments, , Simulation, Seminar presentation, Field practical
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Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects |
Suggested Readings:
E-Resources:
Links:
[1] https://journalism.iisuniv.ac.in/courses/subjects/advertising-and-public-relations-5
[2] https://www.google.co.in/books/edition/Ogilvy_on_Advertising/7cmnEAAAQBAJ?hl=en&kptab=getbook
[3] https://egyankosh.ac.in/bitstream/123456789/15404/1/Unit-8.pdf
[4] https://egyankosh.ac.in/bitstream/123456789/75388/1/Unit-1.pdf
[5] https://egyankosh.ac.in/bitstream/123456789/72016/1/Unit-4.pdf
[6] https://egyankosh.ac.in/bitstream/123456789/7614/1/Unit-1.pdf
[7] https://egyankosh.ac.in/bitstream/123456789/57043/3/Unit-17.pdf
[8] https://journalism.iisuniv.ac.in/academic-year/2024-2025